Creative Lead and Copywriter
Organizational Context
The United Nations Development Programme (UNDP) is a global leader in international development, working in 170 countries to improve lives and protect the planet. The Bureau for Advocacy and External Relations (BERA) shapes UNDP's public narrative and builds strategic partnerships. Within BERA, the Brand and Marketing team promotes UNDP's global brand through marketing initiatives, campaigns, and product development, ensuring brand consistency and capacity across the organization.
Job Purpose
The Creative Lead and Copywriter will provide creative oversight for UNDP's corporate brand and marketing initiatives, leading the development and execution of integrated creative concepts across copy, design, and visual content. This role involves hands-on copywriting and guiding creative teams to ensure all outputs are audience-centric and coherent. The position contributes to enhancing UNDP's global brand presence, increasing the reach and understanding of its priority audiences, and supporting organizational objectives through compelling and impactful marketing and communications strategies. The role also supports the growth of UNDP's e-commerce platform and the development of brand-aligned products.
Responsibilities
Provide creative oversight for all global brand and marketing outputs, ensuring consistency, audience relevance, and creative excellence across copy, design, and visual content, aligned with UNDP's brand standards. Lead the conceptualization, development, and execution of integrated marketing campaigns and flagship products, utilizing storytelling, digital engagement, social media, and partnerships. Develop compelling, audience-focused copy for various platforms, translating complex development topics into accessible content. Coordinate the development and delivery of high-quality creative products, managing multiple assignments and deadlines. Oversee procurement for creative services and vendors. Support the growth of UNDP's e-commerce platform through marketing and product development, and facilitate knowledge management by documenting best practices and lessons learned.
Work Experience
A minimum of five years of relevant professional experience (seven years with a Bachelor's degree) in communications, marketing, advertising, creative direction, or copywriting is required. Three years of experience in creative direction for integrated marketing/advertising, including copy and design oversight, is essential. Demonstrated experience in creative copywriting, translating ideas into marketing products, and delivering high-quality creative outputs under deadlines is required. Familiarity with Microsoft Office, the SDGs, and international development issues is necessary.
Skills
Core Competencies: Achieve Results, Think Innovatively, Learn Continuously, Adapt with Agility, Act with Determination, Engage and Partner, Enable Diversity and Inclusion. Cross-Functional & Technical Competencies: System Thinking, Portfolio Management, Design Thinking, Marketing, Campaign Management, Creative Direction and Copywriting, Brand and Quality Management.