Consultant Communications CST II
Organizational Context
The World Food Programme (WFP) is the world's largest humanitarian organization, dedicated to saving lives and building peace through food assistance. WFP operates in emergencies and supports recovery from conflict, disasters, and extreme weather. The organization values diversity, inclusion, and a high-performing workforce committed to its mission.
Job Purpose
The Consultant Communications will report to the Country Director in Libya, playing a crucial role in developing, planning, and implementing communications activities to support WFP's overall strategy and objectives. This involves enhancing WFP's visibility and reputation, supporting fundraising efforts, and managing communications campaigns. The consultant will create compelling communication products, manage media relations, develop social media strategies, and generate donor-specific content. Responsibilities also include tracking media trends, managing junior staff, coordinating reporting, and building staff capacity in communications. The role requires strategic judgment, collaboration across functions, and the ability to manage reputational risks effectively.
Responsibilities
The primary responsibility is to develop, implement, and manage a comprehensive communications strategy that enhances the visibility and reputation of the World Food Programme (WFP) and supports fundraising efforts. This involves creating and executing communication plans and campaigns tailored to specific audiences, including the public, opinion leaders, and donors. Key tasks include producing various communication products such as annual reports, organizing donor visibility events, and managing beneficiary and inter-agency communications. A crucial aspect is maintaining strong media relations by developing and updating journalist contact lists and ensuring a consistent flow of information about WFP's work, while actively managing reputational risks. The role also requires defining and implementing a social media strategy to broaden coverage and support WFP activities. Furthermore, responsibilities extend to generating donor-specific content (text, photos, videos), tracking and analyzing media trends to refine communication strategies, and managing junior communications staff. The position necessitates close collaboration with internal counterparts to ensure a unified communication approach, contributing to preparedness actions, and providing training to staff on external relations communication to ensure consistent, high-quality activities and impact. Reporting on communications activities accurately and timely is essential for informed decision-making and stakeholder engagement. The role also involves building the capacity of WFP staff in communications and contributing to risk management within the communications domain.
Work Experience
Requires a minimum of five years of relevant professional experience in journalism, media, marketing communications, or related fields. Candidates must possess deep technical expertise in communications, understand its function within WFP, and demonstrate strategic judgment. The ability to work independently with limited supervision, collaborate across functions, and apply expertise flexibly across different communication specializations is also essential.
Skills
Communications Strategy Development, Media Relations, Content Creation, Social Media Management, Public Relations, Donor Relations, Campaign Management, Journalism, Reporting, Team Management, Risk Management, Capacity Building, Inter-agency Coordination, Fundraising Support, Brand Visibility, Reputation Management, Crisis Communications, Digital Marketing, Event Management, Stakeholder Engagement