Responsable de Comunicación Digital
Organizational Context
The World Food Programme (WFP) is the world's largest humanitarian organization, dedicated to saving lives in emergencies and building pathways to peace and prosperity. WFP utilizes food assistance to support people recovering from conflict, disasters, and extreme weather. We are committed to a diverse, skilled, and inclusive workforce, operating with integrity, collaboration, commitment, humanity, and inclusion.
Job Purpose
The Digital Communications Officer will be responsible for managing and enhancing WFP's digital presence in El Salvador. This role involves creating, publishing, and monitoring engaging content across digital platforms and social media to effectively communicate WFP's mandate, programs, partnerships, and achievements. The officer will support the Senior Communications Officer by developing compelling written and multimedia content, including stories, photos, and videos, to increase institutional visibility and public awareness. Key responsibilities include managing social media accounts, maintaining editorial calendars, analyzing digital metrics to report on campaign performance, and ensuring all content aligns with WFP's corporate communication standards and brand guidelines. This position is crucial for fostering audience engagement and strengthening WFP's reputation through strategic digital communication initiatives.
Responsibilities
The Digital Communications Officer will be responsible for supporting the implementation of digital communication strategies by creating, adapting, and publishing content across the World Food Programme's (WFP) digital platforms and social media channels. This includes managing institutional social media accounts, scheduling posts, monitoring content, and ensuring timely updates. The role involves developing written and multimedia content such as texts, photos, short videos, and infographics, and gathering impact stories and testimonials from programmatic areas for digital dissemination. Key responsibilities also include monitoring social media activity to identify trends, communication opportunities, and potential reputational risks. The officer will track the performance of digital content and campaigns through basic metric analysis and report on results. Additionally, they will support the production and editing of audiovisual materials, maintain editorial calendars, and coordinate content scheduling. The position requires managing digital asset banks, updating institutional websites, and ensuring all digital content adheres to WFP's brand guidelines and communication standards. Continuous learning about digital communication trends and best practices is essential to enhance institutional channels. The role also involves coordinating with various internal units to gather information, validate content, and ensure message alignment, contributing to the overall communication objectives of the Country Office and WFP's corporate guidelines.
Work Experience
Requires a minimum of five years of relevant professional experience in digital communication, social media management, digital marketing, or related fields.
Skills
Digital Communication, Social Media Management, Content Creation (written and multimedia), Graphic Design, Video Editing, Data Analysis (basic metrics), Website Management, Content Strategy, Brand Alignment, Trend Monitoring