Create online fundraising campaign materials for first aid training
Organizational Context
The Cameroon Association of Active Youths (CAMAAY) is a non-profit, non-political, and non-religious association dedicated to fostering socioeconomic development in Cameroon. It operates through community-based projects, youth programs, and outreach campaigns, emphasizing local participation and collaboration with government and other organizations. CAMAAY relies on donations and grants to fund its initiatives, aiming to improve agriculture, education, healthcare, and environmental protection.
Job Purpose
This role supports CAMAAY's growth strategy by designing and preparing materials for online fundraising campaigns. The primary objective is to raise funds for essential first aid kits and transportation for community first aid training programs. The volunteer will create a comprehensive campaign kit, including platform research, creative ideas, compelling content, social media assets, and donation tracking tools. The ultimate goal is to enable CAMAAY to deliver vital first aid training to more communities and establish a reusable campaign model for future fundraising efforts.
Responsibilities
The Online Volunteer will develop online fundraising campaigns by creating plans, content, and tools. Key responsibilities include researching and recommending suitable crowdfunding platforms for organizations in Cameroon, devising creative fundraising strategies (e.g., social media, online challenges), and preparing persuasive campaign materials such as page text, email templates, and donor stories. The volunteer will also create a social media content calendar with ready-to-post items and visual templates, ensure consistency in campaign visuals and storytelling, and develop a template for tracking donations and thank-you messages. Regular progress updates and a final report with recommendations are expected.
Work Experience
Previous experience in fundraising, sales, marketing, or non-profit communications is required. Familiarity with crowdfunding or online fundraising tools is an asset. Basic design skills using tools like Canva are a plus. Strong organizational skills, attention to detail, and the ability to collaborate virtually are also important.
Skills
Excellent communication and writing skills are essential. Creativity and initiative in campaign design are highly valued. Proficiency in digital and social media, advocacy, and public information is needed. Strong organizational skills, attention to detail, and the ability to work collaboratively in a virtual, multicultural environment are also key competencies.