Social Media Content Creation for Youth Platform
Organizational Context
Young People We Care (YPWC) is a youth-led organization headquartered in Ghana, with satellite offices in the UK and Canada. Founded in 2005, YPWC operates globally, engaging youth aged 10-35 and adult allies on development issues. Its mission is to educate, inspire, and empower youth to participate in global issues, build partnerships, and provide resources for effective action, aiming to give a 'youthful voice' in policy formulation and development.
Job Purpose
This role supports YPWC's objective to increase youth engagement through social media. The volunteer will create compelling content for various platforms, contributing to the organization's visibility and profile. By supporting this initiative, the volunteer will contribute to achieving youth-related Sustainable Development Goals, including those concerning hunger, education, gender equality, and decent work. This assignment offers an opportunity to gain understanding of youth development issues and best practices in online volunteering, preparing for future roles within the organization.
Responsibilities
The Online Volunteer will create engaging social media content to enhance YPWC's visibility and profile. Key duties include developing and posting content across multiple social media channels such as Meta (Facebook, Instagram), LinkedIn, Bluesky, and X. Volunteers are expected to produce a minimum of eight social media posts per platform daily. This role requires collaboration and adherence to project expectations, with a training session provided to familiarize volunteers with available tools and assignment requirements. The assignment is for 12 weeks, starting in November/December 2026.
Work Experience
Applicants should possess experience in social media engagement and a good understanding of online marketing tools and channels. Essential skills include excellent communication, strong writing and editing abilities, and experience in designing outreach/marketing materials. Familiarity with tools like Canva, short video creation, and WordPress is advantageous. A strong interest in youth development is also required.
Skills
Key competencies include social media engagement, online marketing, excellent communication, strong writing and editing, and outreach/marketing tool design. Familiarity with Canva, short video creation, and WordPress is beneficial. The role requires expertise in communication, advocacy, public information, art, design, and culture, alongside a genuine interest in youth development.