Digital Fundraising and Communications Officer
Organizational Context
UNICEF, the United Nations Children's Fund, is a global agency dedicated to providing humanitarian and developmental aid to children worldwide, operating in 192 countries. Its mission encompasses immunizations, disease prevention, maternal and child health, nutrition, sanitation, education, and emergency relief. UNICEF is currently undergoing a digital transformation to enhance revenue generation and expand its impact. This role supports the Public Private Partnerships Team in Nairobi, focusing on establishing an Individual Giving program across at least four regional countries within two years.
Job Purpose
This UNV assignment aims to support UNICEF's digital transformation journey to increase revenue and positively impact children's lives globally. The role is integral to the Public Private Partnerships Team in Nairobi, which is launching an Individual Giving program across four countries within two years. By raising funds through digital channels, this position directly contributes to UNICEF's life-saving work, particularly for the most vulnerable children. The role is an opportunity to advance UNICEF's digital fundraising capabilities, expand its digital footprint, and contribute to a vision of becoming the world's leading non-profit digital fundraising program. The incumbent will manage communications and content for donor acquisition and engagement, building revenue from digital fundraising efforts.
Responsibilities
The UN Volunteer will coordinate with regional and country communication teams to localize global campaigns for digital fundraising and ensure fundraising focus in organic posts, linking them to paid and owned media. Responsibilities include supporting emergency fundraising campaigns by consolidating and sharing content, and tracking donor retention rates to adjust stewardship plans. The role involves managing donor journeys via email and WhatsApp, developing stakeholder relationships, and supporting donation platform optimization for a better donor experience. Additionally, the UNV will assist the Regional Fundraising team in rapidly mobilizing digital fundraising through paid social advertising during emergencies, improving response processes, and collaborating with digital specialists and data analysts to establish a robust framework for campaign measurement and optimization.
Work Experience
Requires a total of 7 years of experience, with 8 years of relevant experience. This includes digital marketing and campaign execution, content creation, copywriting, social media management, basic graphic design, email marketing, campaign analytics, content management systems, project coordination, and strong communication skills.
Skills
Key competencies include accountability, adaptability, creativity, judgment, planning, organization, professionalism, and self-management. Essential skills involve digital marketing, campaign execution, content creation, social media management, email marketing, campaign monitoring, and stakeholder management. Expertise in communication, advocacy, and public information is also required.