Communications and Marketing Associate
Organizational Context
UNICEF's core mission is to champion the rights of every child globally, focusing on equity for the most disadvantaged. In India, this translates to the Generation Unlimited (GenU) initiative, branded as YuWaah!, which aims to expand opportunities for young people aged 10-24. YuWaah! fosters catalytic partnerships to unlock adolescent potential, ensuring access to learning, vocational training, employment, and entrepreneurship. The Communications, Marketing, and Advocacy team is crucial for positioning YuWaah!'s agenda nationally and strengthening stakeholder relationships through effective communication of progress and impact.
Job Purpose
The Communications and Marketing Associate will support UNICEF's YuWaah! initiative in India by contributing to communication and marketing efforts across various channels, including social media, website, public relations, and video production. This role involves developing content, managing digital sessions, and executing the PR strategy by coordinating with journalists and stakeholders. The associate will also play a key role in organizing events and conceptualizing new multi-channel campaigns focused on youth engagement. The primary goal is to enhance YuWaah!'s visibility, strengthen partnerships, and effectively communicate its impact in unleashing the potential of adolescents and young people across India.
Responsibilities
The UN Volunteer will support content development for YuWaah!'s digital media channels, website, and mailing lists. This includes providing digital support for teams, hosting digital sessions, and managing live streams on platforms like Facebook and YouTube. The role involves executing the Public Relations (PR) strategy, which includes coordinating with journalists and internal stakeholders, developing key messages, and creating media-facing assets such as press releases and Op-Eds. The associate will actively participate in organizing convenings and events. Expected outputs include contributing to a strong social media presence, preparing media collaterals and social media creatives, assisting with video production, collaborating with country and state offices to ensure YuWaah! aspects are internalized, and supporting progress monitoring and monthly reporting for YuWaah! Communications.
Work Experience
A minimum of two years of experience in marketing and/or communications is required. Experience in developing countries or field experience is considered an asset. The role requires proven ability in conceptualizing, graphic design, planning, implementing, monitoring, and reporting on marketing and communication initiatives. Skills in partnership development, networking, and knowledge of current trends, tools, and formats are essential. Proficiency in MS Office applications and database management is necessary, with an ability to learn new software, including AI tools.
Skills
Key competencies include professionalism, integrity, teamwork, respect for diversity, and a commitment to continuous learning. Strong planning and organizational skills are needed to manage workload effectively and meet deadlines. Excellent communication, interpersonal, and advocacy skills are crucial for liaising with diverse stakeholders and preparing clear reports. Adaptability, flexibility, and a genuine commitment to voluntary engagement principles and UNICEF's mission are essential for success in this role.