Digital Communications and Social Media Advocacy Support
Organizational Context
Action Lab for Development, established in Canada in 2024, is dedicated to advancing education, food security, and advocacy. With UN Economic and Social Council consultative status since 2020, the organization empowers entrepreneurs and newcomers by fostering creative economies and providing resources for growth. Its mission aligns with UN Sustainable Development Goals, focusing on innovation, networking, education, and community knowledge platforms to support local innovators and promote social change.
Job Purpose
This role supports Action Lab for Development's mission by innovating social media strategies to enhance awareness and engagement for key initiatives, including entrepreneurship, poverty alleviation, youth mentorship, and the MoralityCode AI App. The volunteer will contribute to expanding the organization's impact in Alberta by developing programs focused on entrepreneurship training, tech skills, social services, and startup acceleration. The aim is to amplify outreach, address community needs, and contribute to the region's social and economic development through effective digital communication and multimedia content creation.
Responsibilities
The role involves supporting social media efforts through various specialized tasks. This includes creating visual content such as infographics, cards, and posters with accompanying captions and hashtags (2-3 per week). Responsibilities also encompass improving website SEO through analysis and recommendations, and developing content for blog posts and weekly live streams, including background information and discussion points. Additionally, the role requires assisting with livestream preparation and technical support, monitoring audience engagement during live sessions, and preparing brief post-event summaries. Finally, the volunteer will share approved content across platforms, adapt messaging, monitor engagement, and provide reports on outreach and audience interaction.
Work Experience
Experience in social media operations is desirable. Proficiency in picture and video processing software (e.g., Photoshop, Canva, Pr) is required. Experience with SEO keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) is also necessary. Previous work experience in international organizations is considered an asset.
Skills
Key skills include excellent communication, creativity in developing engaging social media content, and expertise in art, design, culture, advocacy, public information, and education. Proficiency in multimedia content creation and SEO analysis is essential. The role requires an ability to innovate and drive entrepreneurial success through digital platforms.