Apoyo en contenido gráfico para redes sociales de la Asociación
Organizational Context
The Mexican Association of Psychology and Community Development is dedicated to the professional development of individuals, particularly vulnerable groups, through projects focused on mental health with a gender perspective. Their mission aligns with promoting human rights and achieving Sustainable Development Goals, aiming for gender equality and providing comprehensive psychological support to victims of violence. They also focus on HIV prevention and improving reproductive and sexual health.
Job Purpose
The Association seeks an Online Volunteer with expertise in visual content for social media to enhance its mental health awareness campaign. The volunteer will create engaging static graphic content for social media platforms and the organization's website. This role is crucial for increasing the quality and quantity of visual content, thereby improving interaction and expanding the reach of mental health messages. The designs must adhere to and potentially improve the Association's institutional image policies, ensuring a professional and consistent visual identity.
Responsibilities
The Online Volunteer will collaborate with the communications manager and psychologists to produce social media content. Key responsibilities include creating static images, carousels, logos, brochures, posters, and infographics using Canva for social media and the website. The volunteer will design graphics related to mental health and the Association's services, develop new design templates, and create a Graphic Identity Manual in Canva to ensure consistent visual branding. This involves using institutional logos, color palettes, and typography. The role also includes developing creative concepts, adapting designs for various formats, collaborating with the communications team, incorporating feedback, meeting deadlines, and contributing to the team's capacity building for future content creation.
Work Experience
A minimum of 1 year of professional graphic design experience is required, with proficiency in branding and visual coherence. Prior experience in designing document layouts and a strong understanding of graphic design applications are essential. Good verbal and written communication skills are needed. A degree in graphic design or a related field is considered an asset.
Skills
Expertise in Art, Design, and Culture. Strong Communication and Advocacy skills. Proficiency in Public Information dissemination. Experience with graphic design tools, particularly Canva. Ability to develop creative concepts and translate messages into visual elements. Skills in maintaining visual coherence and supporting marketing strategies. Teamwork and collaboration are important.