Digital Communications & Social Media Management Support
Organizational Context
Women for Positive Actions (WOPA) is dedicated to inspiring, equipping, and empowering women and girls in Liberia to overcome hardships and drive community change. The organization focuses on reducing poverty and societal challenges for women and girls through collaboration, service projects, mentorship, and advocacy, aiming to enhance their ability to create positive societal impact and improve their lives.
Job Purpose
This role supports WOPA's mission by managing and enhancing its social media presence. The volunteer will create and schedule engaging content, including compelling captions and storytelling posts, to highlight the organization's programs and impact. Responsibilities include designing visually appealing graphics using tools like Canva, monitoring social media performance, and suggesting strategies to boost visibility and audience interaction. The volunteer will contribute to content planning, develop awareness initiatives on gender equality, and ensure all content aligns with WOPA's values and communication standards, while incorporating feedback for continuous improvement.
Responsibilities
The Online Volunteer will provide social media management support, focusing on specific platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube). Key duties include developing and scheduling timely and relevant content aligned with WOPA's mission and communication strategy. This involves creating engaging captions, storytelling posts, and awareness content that showcase WOPA's programs and community engagement. The volunteer will design simple, visually appealing graphics using tools like Canva, ensuring brand consistency. Monitoring social media performance metrics such as engagement, reach, and impressions is crucial, along with proposing strategies to enhance visibility and interaction. Contributing ideas for campaigns and thematic posts related to gender equality and community development is also expected. The role requires ensuring all content is professional, accurate, and consistent with WOPA's values, and incorporating feedback from the supervising team.
Work Experience
Proven experience in managing social media accounts for organizations, brands, or initiatives is required, with a portfolio or links to relevant content needed. Strong content creation skills, including writing engaging captions and developing audience-centered messaging, are essential. Proficiency in basic graphic design tools like Canva and familiarity with major social media platforms (Facebook, Instagram, LinkedIn, Twitter/X) are necessary.
Skills
Key skills include strong content creation, writing engaging captions, and audience-centered messaging. Proficiency in graphic design tools (e.g., Canva) and familiarity with social media platforms (Facebook, Instagram, LinkedIn, Twitter/X) and their analytics are required. The ability to translate organizational activities into clear digital content, attention to detail, effective time management, and independent work are also important. A commitment to WOPA's mission and sensitivity to gender equality issues are valued.