Digital Youth Engagement Support
Organizational Context
Pakistan, a signatory to the Convention on the Rights of the Child, faces significant challenges for its children and adolescents. UNICEF Pakistan collaborates with government bodies, professionals, communities, and youth to accelerate progress towards Sustainable Development Goals and uphold children's rights. The focus is on ensuring children survive and thrive, learn, are protected, and live in safe environments. UNICEF is expanding digital learning and youth engagement initiatives to support social and behavior change.
Job Purpose
This role supports UNICEF Pakistan's Polio Eradication Initiative by expanding youth engagement and digital learning through the 'FunDoo' platform. FunDoo utilizes gamified learning and storytelling to enhance life skills, digital literacy, and health awareness. The assignment will focus on youth participation, outreach, content localization, testing, and program coordination. The UN Volunteer will play a key role in the operational rollout and growth of FunDoo, ensuring it resonates with young people's needs and digital behaviors, leveraging their potential as drivers of social change through mobile and social media engagement.
Responsibilities
The UN Volunteer will contribute to designing and implementing a youth-focused digital outreach plan for FunDoo, identifying relevant platforms and monitoring engagement trends. Responsibilities include mapping and engaging youth networks, student groups, and community organizations to foster peer-to-peer promotion and coordinating youth champions. The role involves adapting and localizing FunDoo content, including learning journeys and stories, for the Pakistani youth audience. This includes uploading, testing, and deploying content on RapidPro, conducting user acceptance testing, and documenting user feedback and platform issues. Coordination with program, communication, and technical teams is essential for content updates and maintaining RapidPro flows. The volunteer will also document the FunDoo journey, capturing lessons learned and best practices.
Work Experience
A minimum of 1 month of relevant experience is required, including internships, volunteer work, or academic projects. Essential experience includes managing digital tools or platforms such as engagement tools, chatbots, or messaging platforms. Experience with youth groups, student organizations, or community initiatives is an asset. Experience supporting digital communication campaigns or user-centered digital products is desirable.
Skills
Key competencies include accountability, adaptability, flexibility, creativity, judgment, decision-making, planning, organizing, professionalism, and self-management. Strong communication, advocacy, and public information skills are also essential. Familiarity with digital engagement tools, content management systems, and messaging platforms is required.