Social Media Campaign Specialist for GivingTuesday Campaign
Organizational Context
Rousto Charity is a non-profit organization in Tajikistan focused on the social, economic, and intellectual development of its communities, with a particular emphasis on empowering youth and women. Since 2009, it has worked to improve rural lives by enhancing access to education, healthcare, and climate awareness. This assignment supports the organization's strategic shift towards digital mobilization to fund ongoing community development initiatives through a GivingTuesday campaign.
Job Purpose
This assignment aims to support Rousto Charity's strategic goal of increasing digital mobilization for funding community development initiatives. Volunteers will contribute to a dedicated GivingTuesday 2026 campaign, designed to expand global outreach and diversify funding streams. The campaign will focus on driving traffic to active projects on GlobalGiving. Volunteers will be equipped with brand guidelines, project details, and past media assets to create impactful and authentic stories that encourage donor engagement and contributions.
Responsibilities
Online Volunteers will collaborate on the global GivingTuesday 2026 fundraising campaign, leading up to December 1, 2026. Responsibilities include coordinating a cohesive social media strategy across regions, creating and scheduling engaging content (graphics, text, short videos) for platforms like Instagram, Facebook, LinkedIn, and TikTok, using GivingTuesday templates. Volunteers will draft compelling storytelling hooks and calls-to-action tailored to specific audiences to promote GlobalGiving projects. Close collaboration with a counterpart volunteer is expected to share creative ideas and align brand messaging. One volunteer will focus on the English-speaking market, and another on the Russian-speaking market.
Work Experience
Experience in posting and creating content for social media platforms such as Facebook, Instagram, LinkedIn, or TikTok is required. Familiarity with simple design tools like Canva or mobile video editing apps is necessary. A creative mindset and interest in non-profit fundraising are important. Previous experience with GivingTuesday or GlobalGiving campaigns is considered an asset.
Skills
Key skills include native or professional fluency in English or Russian, social media content creation and management, proficiency with design tools (e.g., Canva) and mobile video editing apps, strong storytelling abilities, and effective communication. Volunteers should possess a creative mindset, teamwork capabilities, and a passion for supporting non-profit fundraising efforts.