Digital Analytics Implementation Specialist Consultant
Organizational Context
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
Job Purpose
UNICEF is seeking a Senior Digital Analytics Implementation Specialist to strengthen its global digital fundraising capabilities and support revenue growth. The consultant will lead the implementation and optimization of analytics solutions across UNICEF’s digital platforms, leveraging tools such as Google Analytics, Google Tag Manager, Optimizely, Hotjar, Google Cloud Platform and Salesforce. Working with global, regional and country teams, the role will support digital fundraising campaigns, marketing attribution, marketing automation and first-party data collection strategies to improve donor acquisition, retention and user experience. The assignment will also contribute to the development of advanced analytics solutions and a global digital measurement framework, helping UNICEF enhance decision-making and scale digital fundraising performance in pursuit of ambitious growth targets.
Responsibilities
Lead the implementation and optimization of analytics solutions across UNICEF’s digital platforms, leveraging tools such as Google Analytics, Google Tag Manager, Optimizely, Hotjar, Google Cloud Platform and Salesforce. Support digital fundraising campaigns, marketing attribution, marketing automation and first-party data collection strategies to improve donor acquisition, retention and user experience. Contribute to the development of advanced analytics solutions and a global digital measurement framework. Enhance decision-making and scale digital fundraising performance in pursuit of ambitious growth targets. Implement and manage Google Analytics (GA360) for large brands. Work with paid media data, including DCM data, Google analytics 360 data, QA, and data validation in warehouse environments. Utilize Cloud Platform environments and data warehouses such as BigQuery Data Warehouse or Microsoft Azure. Write SQL and Python code. Understand GA4 360/Big Query/Data Activation/Data Models/Data Pipelines. Build reports, dashboards, and solve business questions with data. Lead one’s own projects and work independently. Understand media ads tracking principles and cross-platform data integration technology.
Work Experience
A minimum of five years of progressive experience in Google Analytics, GTM, data pipeline setup for digital tools such as BigQuery data warehouse, Salesforce Marketing Cloud, Facebook Capi, Google Ads, programmatic, display ads, Optimize 360, or Optimizely implementation is required. At least three years must include hands-on expertise in Google Analytics with experience in Google BigQuery environments. Experience in implementing and managing Google Analytics (GA360) for large brands is required.
Skills
Google Analytics, Google Tag Manager, Optimizely, Hotjar, Google Cloud Platform, Salesforce, BigQuery, SQL, Python, GA4 360, Data Activation, Data Models