Graphic Design Consultant, Office of Innovation - Partnerships & Communication, Remote, working hours aligned to Stockholm (CET), 6.5 Months #596543
Organizational Context
UNICEF operates in over 190 countries and territories, dedicated to saving children's lives, defending their rights, and helping them fulfill their potential from early childhood through adolescence. We are committed, passionate, and proud of our work, viewing the promotion of every child's rights not just as a job, but as a calling. UNICEF offers diverse opportunities for professional and personal development.
Job Purpose
The Graphic Design Consultant, embedded within the Partnerships & Communications team of the Office of Innovation (OOI), will be responsible for leading the visual and motion identity for priority initiatives. This role involves setting and governing a coherent OOI visual system, ensuring alignment with UNICEF's global brand standards across various hubs and the portfolio. A key aspect of this consultancy is designing for discoverability, producing visual and motion content optimized for indexing, understanding, and citation by search and generative AI engines. This includes implementing best practices such as descriptive file naming, alt text, captions, transcripts, using live text for on-image text, structured data (ImageObject/VideoObject schema), and employing optimized formats like WebP/AVIF and compressed video to enhance the reach and impact of OOI's communications.
Responsibilities
Lead the visual and motion identity for the Office of Innovation (OOI), establishing and governing a cohesive visual system that aligns with UNICEF's global brand standards across all priority initiatives, hubs, and the OOI portfolio. Design visual and motion content specifically for discoverability by search and generative AI engines, ensuring it is structured for indexing, understanding, and citation. This involves implementing best practices such as descriptive file naming conventions, comprehensive alt text, accurate captions, and transcripts. Ensure on-image text is maintained as live text for accessibility and SEO. Implement structured data using ImageObject/VideoObject schema and optimize content formats for web and AI, utilizing formats like WebP/AVIF and compressed video. Produce high-quality graphic design assets for various platforms, including web, social media, and print, ensuring brand consistency and visual appeal. Develop motion graphics and animations for digital platforms, adhering to accessibility standards and optimizing for engagement. Collaborate closely with the Partnerships & Communications team to translate strategic objectives into compelling visual narratives. Provide creative direction and guidance on visual communication strategies to internal stakeholders. Stay abreast of emerging trends in graphic design, motion design, AI, and digital content optimization to continuously improve visual output and impact.
Work Experience
Minimum of 10 years of professional experience in graphic and motion design. This includes at least 3 years in a lead, art direction, or creative direction role. Experience working with international organizations, the UN system, NGOs, or tech/innovation brands is preferred.
Skills
Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, After Effects, Premiere Pro), Proficiency in Figma, Motion design for web and social media (Lottie, short-form vertical video, captioning, subtitling), Visual content optimization for search and AI engines (alt text, metadata, schema markup, image/video SEO), Data visualization and infographic design, Accessible design (WCAG 2.2 AA), Brand governance and template systems, Creative briefing, Experience with generative AI design tools, Knowledge of UNICEF ethical guidelines for imagery of children