National Consultant Social Media Manager for U-Report
Organizational Context
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
Job Purpose
UNICEF Myanmar strives to ensure that adolescents and young people are heard and actively contribute as agents of change. To amplify these voices, UNICEF launched U-Report Myanmar, a digital platform leveraging mobile and social media to engage youth, share information, gather insights, and promote positive social change. To ensure high-quality execution and alignment with global guidelines, UNICEF Myanmar seeks a consultant with specialized expertise in social media strategy, content creation, and digital engagement. The consultant will drive U-Report’s rebranding activation, maintain and enhance its social media presence, and identify innovative approaches to reach and engage young people on existing and emerging platforms.
Responsibilities
The consultant will be responsible for driving U-Report’s rebranding activation, maintaining and enhancing its social media presence, and identifying innovative approaches to reach and engage young people on both existing and emerging platforms. This includes developing and implementing a comprehensive social media strategy aligned with UNICEF’s global guidelines and U-Report’s objectives. The role involves creating compelling and engaging content (stories, blogs, photos, videos) tailored for youth audiences across various social media channels. The consultant will manage and schedule social media posts, monitor online conversations, and respond to comments and messages in a timely and appropriate manner. They will also be responsible for asset development, campaign building, and executing online and offline campaigns to promote U-Report and its initiatives. Furthermore, the consultant will track and analyze social media performance metrics, providing regular reports on engagement, reach, and impact, and using insights to optimize future strategies. Collaboration with internal teams and external partners to ensure consistent messaging and maximize outreach will be crucial. The consultant will also stay abreast of emerging social media trends and technologies to ensure U-Report remains at the forefront of digital youth engagement.
Work Experience
At least 2 years of professional experience in developing a wide array of online content (story, blogs, photo, video etc) especially for youth, social media management and planning, asset development, campaign building, and online and offline campaigns.
Skills
Social media strategy, Content creation, Digital engagement, U-Report and youth engagement, Ability to work quickly and responsively, Ability to work independently, Asset development, Campaign building, Online and offline campaigns, Social media performance analysis