National Social Media Consultant for Climate Change
Organizational Context
UNICEF operates in over 190 countries and territories, dedicated to saving children's lives, defending their rights, and helping them fulfill their potential from early childhood through adolescence. We are committed, passionate, and proud of our work, viewing the promotion of every child's rights not just as a job, but as a calling. UNICEF offers diverse opportunities for professional and personal development.
Job Purpose
The purpose of this consultancy is to drive UNICEF Myanmar's digital presence by developing and implementing high-impact social media strategies. The role aims to mobilize children, adolescents, and young people around critical issues such as green skills, climate action, and environmental conservation. A key objective is to maximize online engagement by ensuring the widest possible reach across digital communities with creative, youth-friendly content addressing climate crises, air pollution, and related health risks. Furthermore, the consultancy will build youth capacity for the green transition by strengthening social media skills as a core green skill, while actively collaborating with UNICEF program sections to amplify youth empowerment and climate advocacy efforts. This role is crucial for enhancing UNICEF's communication and advocacy impact among young people in Myanmar.
Responsibilities
Develop and execute innovative social media strategies tailored to UNICEF Myanmar's objectives, focusing on climate change, green skills, and environmental conservation. Create engaging and youth-friendly content, including stories, blogs, photos, and videos, to maximize reach and impact across various digital platforms. Manage and plan social media campaigns, ensuring alignment with UNICEF's brand and messaging. Build and nurture online communities, fostering dialogue and participation among adolescents and young people. Monitor social media trends and analytics to optimize campaign performance and identify new engagement opportunities. Collaborate with UNICEF program sections to integrate social media activities with broader programmatic goals, amplifying youth voices and climate advocacy. Develop and deliver training or workshops to build social media skills among young people, positioning it as a key green skill. Ensure all content and activities adhere to UNICEF's communication guidelines and ethical standards. Support the development of digital assets and campaign materials. Track and report on key performance indicators (KPIs) related to social media reach, engagement, and impact. Maintain a responsive and adaptive approach to evolving digital landscapes and project needs.
Work Experience
At least 2 years of professional experience in developing a wide array of online content (story, blogs, photo, video etc.), social media management and planning, asset development, campaign building, and online and offline campaigns.
Skills
Social media management and planning, Online content creation (story, blogs, photo, video), Campaign building (online and offline), Asset development, Digital communication, Youth engagement, Climate change advocacy, Environmental conservation awareness, Green skills promotion, Ability to work quickly and responsively, Ability to work independently, Passion for environment and climate change issues