CRM Journeys Consultant - Private Fundraising & Partnership (PFP)
Organizational Context
UNICEF operates in over 190 countries, dedicated to saving children's lives, protecting their rights, and helping them reach their full potential. We are committed to our mission, offering diverse opportunities for professional and personal growth within a passionate and inclusive culture. Join us to make a difference for children worldwide.
Job Purpose
The CRM Journeys Consultant will support UNICEF markets in designing, implementing, and optimizing Salesforce Marketing Cloud (SFMC) journeys to enhance donor engagement, retention, and lifetime value. This role involves data-driven journey orchestration, marketing automation, segmentation, testing, and performance optimization. The consultant will provide hands-on execution, strategic guidance, and market enablement, ensuring alignment between CRM, paid media, content, and Individual Giving priorities. The objective is to strengthen CRM strategies and improve donor communications through automated and bulk campaigns, ultimately boosting donor engagement, retention, conversion, and lifetime value across participating UNICEF markets.
Responsibilities
The CRM Journeys Specialist is responsible for supporting the design, execution, and continuous optimization of automated and bulk donor communications in Salesforce Marketing Cloud (SFMC), helping participating UNICEF markets improve donor engagement, retention, conversion, and lifetime value. The consultant will work closely with global, regional, and market teams to strengthen CRM strategy, journey orchestration, reporting, testing, and market capability. Key responsibilities include developing and executing CRM strategies and journey orchestration, optimizing campaigns and analyzing performance, enabling markets through knowledge transfer and tool development, exploring and integrating AI concepts for enhanced personalization and efficiency, and ensuring robust reporting and data-driven decision-making. This involves translating performance data into actionable recommendations, creating toolkits and training materials, and collaborating effectively with cross-functional teams to drive improvements in donor relations and fundraising outcomes.
Work Experience
A minimum of three (3) years of professional experience in CRM, marketing automation, and journey orchestration is required. Proven hands-on experience with Salesforce Marketing Cloud (SFMC), including automated email and SMS journeys, segmentation, campaign optimization, A/B testing, reporting, and data-driven decision-making. Experience in developing strategies to improve donor retention and lifetime value, and managing projects across multiple markets is essential. Experience in digital fundraising or the nonprofit sector is an asset.
Skills
CRM strategy, Donor lifecycle management, Salesforce Marketing Cloud (SFMC), Marketing automation, Journey orchestration, Segmentation, Campaign optimization, A/B testing, Performance reporting, Data-driven decision-making, AI concepts and tools, Cross-functional collaboration