Paid Media Consultant for LAC Markets
Organizational Context
UNICEF operates in over 190 countries, dedicated to saving children's lives, defending their rights, and helping them reach their full potential from early childhood through adolescence. We are committed, passionate, and proud, viewing the promotion of every child's rights as a calling, not just a job.
Job Purpose
This assignment is crucial for advancing UNICEF’s mission to save children’s lives and defend their rights by significantly bolstering digital fundraising growth. The consultant will achieve this by strengthening paid media and performance marketing capabilities across various international markets, particularly focusing on LAC markets as indicated in the title. This involves empowering country offices to effectively optimize and scale their digital fundraising campaigns across diverse channels, including Google, Meta, TikTok, and emerging AI-powered platforms. A key aspect of this role is to develop sophisticated, data-driven marketing strategies that will demonstrably improve advertising performance and enhance revenue generation. Furthermore, the consultant will play a vital role in building sustainable local capacity within country offices through comprehensive technical guidance, targeted training initiatives, insightful analytics, and the dissemination of best-practice tools, ultimately contributing to UNICEF's ability to fulfill its potential for every child.
Responsibilities
The consultant will be responsible for significantly contributing to UNICEF’s digital fundraising growth by strengthening paid media and performance marketing capabilities across various international markets. This encompasses actively assisting country offices in the strategic optimization and scaling of their digital fundraising campaigns across diverse platforms, including Google, Meta, TikTok, and other advanced AI-powered channels. A key responsibility involves the development and implementation of robust, data-driven marketing strategies specifically designed to enhance advertising performance and maximize revenue generation for UNICEF's vital programs. The role demands proven expertise in the execution of paid social (Meta) and paid search (Google, Bing) campaigns, including meticulous performance optimization, efficient ad account management, and ensuring campaign delivery aligns with desired goals. The consultant will conduct thorough quality checks, implement best practices, and perform data-backed analysis, generating both automated and manual reports focused on new customer acquisition and income campaigns. Furthermore, the consultant will be tasked with building sustainable local capacity within country offices through comprehensive technical guidance, targeted training, insightful analytics, and the dissemination of best-practice tools. This role also requires managing multiple long-term projects concurrently across five or more international geographies, ensuring strategic alignment and consistent high performance in digital fundraising efforts globally.
Work Experience
A minimum of 5 years of relevant professional experience in paid media performance marketing, digital fundraising, or digital marketing, with a special focus on delivering AI-led digital performance marketing, is required. Proven experience in paid social (Meta) and paid search (Google, Bing) campaign execution, optimization, and ad account management is essential. Experience managing multiple long-term projects across five or more international geographies is also necessary.
Skills
AI agents, AI ad features (Performance Max, Demand Gen, Advantage+, AI Max), Google Analytics 4, FB CAPI, Google Enhanced Conversions, Pixel and event set-up, Programmatic advertising platforms, Netflix Ads, Amazon DSP, DV360