National Individual Consultant on Digital Communication
Organizational Context
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
Job Purpose
The purpose of this individual digital communication consultancy is to maximize children’s and families’ access to reliable and timely resources on children’s development and well-being. This role will focus on enhancing UNICEF's digital presence and communication strategies within Turkmenistan, ensuring that vital information reaches target audiences effectively. The consultant will be instrumental in developing and implementing innovative digital campaigns that promote children's rights and well-being, leveraging various online platforms to engage stakeholders and the public. The consultancy aims to strengthen UNICEF's advocacy efforts through impactful digital storytelling and content creation, contributing to the organization's mission of achieving results for children.
Responsibilities
Develop and implement a comprehensive digital communication strategy aligned with UNICEF's goals in Turkmenistan. Manage and maintain UNICEF's social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and website, ensuring content is engaging, accurate, and timely. Create compelling visual and written content, including graphics, videos, and articles, for digital channels. Monitor social media trends and analytics to optimize content performance and engagement. Develop and execute social media engagement plans to increase reach and impact. Collaborate with internal teams and external partners to gather information and stories for communication products. Organize and promote online events and campaigns to raise awareness about children's rights and UNICEF's work. Provide training and support to UNICEF staff on digital communication best practices. Stay updated on digital communication tools and technologies. Ensure all digital communication adheres to UNICEF's brand guidelines and ethical standards. Analyze and report on the effectiveness of digital communication activities, providing recommendations for improvement.
Work Experience
At least two years of experience in managing social media platforms and websites. Experience in developing successful social media engagement plans. Work experience with UNICEF or other UN Agencies is an asset.
Skills
Graphic design and video design skills, Proficiency in graphic design software (Canva, Figma, Illustrator, Capcut), Creative thinking, Strong presentation, verbal, visual, and written communication skills, Ability to work independently and meet deadlines, Good communication and networking skills, Knowledge of Turkmenistan's social media landscape, Excellent interpersonal skills, Culturally and socially sensitive, Ability to work inclusively and collaboratively, Ability to work effectively in a multicultural team, Solid overall computer literacy (Microsoft Office proficiency)