Senior Fund Raising Associate (Legacy), (G-7), FT, #00138734, Mexico City
Organizational Context
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. UNICEF has been working in Mexico since 1954, coordinating with the Government, civil society, and the private sector to ensure the rights of all children and adolescents are guaranteed, focusing on the most disadvantaged and vulnerable.
Job Purpose
The Senior Fundraising Associate (Legacy) plays a crucial role in supporting the management, promotion, and administration of UNICEF Mexico’s Legacy Giving Program. This position is vital for ensuring the long-term financial sustainability of UNICEF's fundraising efforts by focusing on bequests, wills, and other planned giving opportunities. The role acts as a primary point of contact between potential legacy donors, existing supporters, and various internal departments, including donor stewardship, legal review, finance, and database management. The incumbent will be instrumental in executing strategies designed to increase awareness of legacy giving, enhance engagement with interested individuals, and guarantee a high-quality experience for donors throughout their legacy giving journey. This involves close collaboration with the Individual Giving programme, and potentially High Value and Communications teams, to develop this important fundraising channel.
Responsibilities
The Senior Fundraising Associate (Legacy) is responsible for defining the strategy and work plan for the Legacy Giving area, actively identifying potential prospects both within and outside the existing UNICEF database. This includes establishing clear campaign objectives, key performance indicators (KPIs), and relevant metrics, and diligently monitoring and analyzing their performance. A significant part of the role involves fostering personal interactions with key donors, providing expert advice on the technical and legal aspects associated with inheritances and legacies. The associate will also be responsible for maintaining an accurate and up-to-date database, ensuring all supporter communications, plans, and relevant information are meticulously recorded. Furthermore, the role supports the implementation of marketing initiatives, telemarketing campaigns, digital channel strategies, and collaborations with notaries and other facilitators to acquire new prospects. Developing and managing a stewardship program for donors who have committed to or completed legacy gifts is also a key accountability, ensuring ongoing engagement and appreciation.
Work Experience
A minimum of seven (7) years of professional work experience in fundraising or telemarketing is required. Relevant experience in managing stakeholder relationships, including prospective donors, clients, partners, or external networks, is also essential.
Skills
Fundraising plan development and implementation, Strategy alignment with program objectives, Fundraising objective setting and monitoring, KPI analysis and reporting, Donor engagement and stewardship, Supporter relationship management, Research and market insights utilization, Database management, Stakeholder relationship management, Communication and advisory skills, Legacy giving program administration, Prospect identification