Communications Consultant - Digital Content & Engagement Lead, UNICEF Office of Innovation, Stockholm, Sweden, Remote with travel, 6 months, # 595600
Organizational Context
UNICEF operates in over 190 countries, dedicated to saving children's lives, defending their rights, and helping them reach their full potential. We are committed, passionate, and proud of our work, viewing the promotion of children's rights as a calling. UNICEF offers diverse opportunities for professional and personal development, fostering a sense of purpose while serving children and communities globally.
Job Purpose
The Office of Innovation (OOI) seeks a Communications Specialist Consultant to enhance its partnership communications, thought leadership, and audience growth initiatives. This role is output-driven, requiring the consultant to collaborate with the Partnerships team to transform OOI's partnership narratives, campaign moments, and thought leadership into compelling content across various channels. The consultant will leverage strong editorial and stakeholder communication skills, combined with a practical understanding of digital marketing, platform algorithms, and emerging AI-search practices, to achieve clear, KPI-linked results. The aim is to effectively communicate OOI's work and impact to a wider audience, supporting partnership development and resource mobilization efforts.
Responsibilities
Develop and deliver OOI's partnership communications, thought leadership, and audience growth strategies. Translate OOI's partnership narratives, campaign moments, and thought leadership into compelling content for owned, earned, and paid channels. Work closely with the Partnerships team to ensure alignment and effectiveness of communication efforts. Utilize a working command of digital marketing, platform algorithms, and emerging AI-search practices to optimize content reach and engagement. Grow organic and paid audiences on platforms such as LinkedIn, X, Instagram, and YouTube, demonstrating measurable results. Apply working knowledge of SEO and emerging AI-search/generative engine optimization (GEO) practices to editorial and campaign content. Manage paid digital and social campaigns, interpreting platform and analytics data (e.g., GA4, Meta Business Suite, LinkedIn Campaign Manager, social listening tools) to inform content and channel strategy. Create and edit short-form video content, ensuring it performs well on fast-moving platforms while maintaining editorial standards. Develop and implement global or multi-country communications strategies and lead campaigns from conception through delivery and evaluation. Produce and quality-assure high-level external communications products across digital, editorial, media, and partner channels. Translate complex technical and programmatic information into accessible, algorithm-friendly content for diverse audiences. Support partnership development, stewardship, and resource mobilization through effective communications materials. Contribute to the understanding of communications within international development, particularly the role of innovation and technology in advancing results for children.
Work Experience
At least 7 years of progressively responsible experience in strategic communications, digital marketing, growth marketing, advocacy, or external relations, preferably within international development, the UN system, a media organization, or another global organization. Demonstrated experience in developing communications materials for partnership development, stewardship, or resource mobilization is essential.
Skills
Strategic Communications, Digital Marketing, Growth Marketing, Partnership Communications, Thought Leadership, Audience Growth, Content Creation, SEO, AI-Search Optimization, Paid Digital Campaigns, Analytics Interpretation, Video Editing