Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead, Digital Fundraising)
Organizational Context
UNICEF works in over 190 countries to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of our work for children. UNICEF offers diverse opportunities for professional and personal development, welcoming everyone to grow in a diverse and passionate culture with an attractive compensation and benefits package.
Job Purpose
The Private Sector Fundraising (PSFR) Officer (Growth Marketing Lead, Digital Fundraising) role is crucial for UNICEF Indonesia's ambitious growth strategy, focusing on an audience-focused, marketing-led approach to engage mass-market individual audiences. By understanding audience demographics, behaviors, and motivations, this position will develop tailored engagement methods and supporter journeys, spanning acquisition to retention. A key element involves scaling up digital fundraising approaches to enhance supporter engagement. The role will bring growth marketing expertise to digital fundraising and marketing, owning the donor acquisition funnel and efficiency metrics like CPA, LTV, and ROAS, ultimately aiming to increase revenue and donor acquisition targets.
Responsibilities
The PSFR Officer will manage digital fundraising activities across platforms like Meta, Google, and TikTok, including UNICEF donation pages, to meet donor acquisition and revenue objectives while maximizing ROI and net revenue. They will provide technical expertise to strengthen audience-centric fundraising and marketing, collaborating with Private Sector Fundraising and Communications teams for integrated campaigns. Key functions include contributing to the digital fundraising strategy and annual workplan, acting as the primary digital fundraising leader to foster a data-driven culture, and identifying opportunities for performance improvement through market analysis. The role involves supporting the integration of digital acquisition campaigns into supporter journeys for enhanced retention and value, providing strategic inputs to agencies, and ensuring digital content aligns with national laws and cultural sensitivities. Campaign management includes planning, implementation, monitoring, and optimization to achieve targets, managing budgets for efficient resource use, developing campaign briefs, and analyzing performance data to generate insights and recommend improvements. The officer will also support the development and optimization of digital donation pages and other fundraising assets.
Work Experience
Minimum of two years of relevant professional experience in digital marketing, growth marketing, or digital fundraising, with a proven track record in managing online campaigns, optimizing conversion rates, and analyzing performance metrics. Experience with major digital advertising platforms (e.g., Google Ads, Meta Ads) is essential.
Skills
Digital Marketing Strategy, Growth Marketing, Digital Fundraising, Campaign Management, Performance Analysis, ROI Optimization, Donor Acquisition, Supporter Engagement, Data Analysis, Google Analytics, Meta Ads, Google Ads