ASSOCIATE COMMUNICATION OFFICER (Social Media Coordinator)
Organizational Context
The Division for Communications and Public Engagement (CPE) manages UNESCO's internal and external communications, enhancing the organization's visibility and narrative. It oversees digital platforms, press relations, publications, events, and stakeholder engagement, ensuring consistent messaging across all sectors and field offices to effectively convey UNESCO's activities and content to diverse audiences.
Job Purpose
Under the Director for Communications and Public Engagement and direct supervision of the Chief of Digital Content, the incumbent will serve as a Social Media Coordinator. This role is crucial for implementing UNESCO's Social Media Strategy and Guidelines, contributing to a coherent, engaging, and audience-centered social media presence across all UNESCO platforms. The position involves coordinating the planning, production, and delivery of social media content, ensuring alignment with the communication strategy, mandate, and organizational priorities. Collaboration with various teams and specialists is essential to support social media campaigns and content initiatives, adapting UNESCO's global narrative and key messages for different platforms, audiences, and languages.
Responsibilities
The incumbent will implement the Social Media Strategy and Guidelines by collaborating with communication focal points and specialists to ensure message consistency and graphic coherence for engaging social content. They will coordinate with the Communications Strategic Planning Team to update the Communications Planning Grid, aligning social media activities with UNESCO's priorities. Responsibilities include developing and assessing social media components for communication campaigns, designing strategies to maximize outreach, and adapting campaign content for various platforms, audiences, and languages. The role involves contributing to the strategic planning, creation, and editing of multimedia content, maintaining a consistent brand tone, and ensuring multilingual production. Furthermore, the incumbent will supervise the monitoring and evaluation of social media communication materials, reporting on trends and audience analyses using social listening tools. They will also survey the social media landscape for new trends, provide advice on best practices, and conduct training sessions for Programme Sectors and Field Offices.
Work Experience
A minimum of two years of relevant professional experience in social media management and digital communications, including content creation, is necessary, with at least one year preferably gained at an international level. Experience in coordinating social media content and campaigns involving multiple colleagues or teams, drafting and editing communication materials, and managing social media monitoring and performance analysis is essential.
Skills
Key skills include strong organizational and multitasking abilities, excellent coordination, interpersonal, and communication skills. Proficiency in writing, editing, and multimedia development is crucial. A strong understanding of major social media platforms, emerging trends, and social media analytics is required, along with the ability to adapt content for different platforms and audiences. Attention to detail, a creative and results-oriented approach, and the ability to work independently and collaboratively are also important.