ONU MUJERES, Consultoría para la elaboración e implementación de una campaña de incidencia social en defensa de los marcos normativos que garantizan el derecho de las mujeres a una vida libre de violencia, La Paz Bolivia Local Consultant
Organizational Context
UN Women in Bolivia operates under its Country Strategic Note 2023-2027, focusing on women's empowerment, full rights realization, and reducing gender gaps, aligning with national priorities and the "Vivir Bien" and "Despatriarcalización" agendas. The office supports Bolivia's commitments to international conventions like CEDAW and the Beijing Platform for Action, prioritizing gender equality (SDG 5) and its integration into sustainable development.
Job Purpose
This consultancy aims to design and implement a social advocacy communication campaign to promote and defend legal frameworks guaranteeing women's right to a life free from violence. The campaign will address the current context of debate and questioning surrounding Law No. 348 in Bolivia. The consultant will be responsible for developing and executing strategies to counter narratives that undermine these legal protections, ensuring public understanding and mobilization in support of women's rights and effective implementation of existing legislation.
Responsibilities
The consultant will analyze national and international documentation on gender-based violence and regressive legislative proposals, including the "False Denunciations" bill. They will synthesize findings from previous communication studies to inform campaign strategy, focusing on effective communication tactics for different platforms. The role involves analyzing prevailing narratives on social media and in traditional media regarding Law No. 348 and false accusations, and formulating evidence-based strategic messages. Key tasks include identifying target audiences and key actors, designing and implementing the communication campaign in collaboration with partners, creating compelling visual and digital materials, managing media relations, and coordinating with the supervision team for feedback and approvals. The consultant will also be responsible for the audiovisual recording and dissemination of campaign events.
Work Experience
Experience is required in designing and implementing communication campaigns, particularly those focused on social advocacy and human rights. Experience analyzing legislative frameworks, understanding social media dynamics, and producing engaging communication materials (visual, audiovisual, written) is essential. Familiarity with the Bolivian context regarding gender-based violence and relevant legislation is highly desirable.
Skills
Communication strategy development, Social media campaign management, Content creation (visual, audiovisual, written), Media relations, Advocacy, Data analysis, Project implementation, Stakeholder coordination, Report writing.