National Strategic Communications Consultant
Organizational Context
UN Women in Georgia supports state and non-state partners to achieve substantive gender equality through policy, legislation, institutional, and grassroots efforts. The role operates within a challenging global context of shrinking civic space and rising anti-gender narratives, which are also prominent in Georgia, impacting women's rights organizations and progress. This consultancy aims to counter these trends by strengthening positive narratives on gender equality and women's leadership.
Job Purpose
This consultancy aims to develop a Strategic Communications Framework to counter anti-gender narratives and strengthen positive narratives on gender equality, women's rights, and women's leadership in Georgia. Building on existing research, the consultant will work with UN Women and stakeholders to identify communication challenges, audiences, and develop evidence-informed responses. The key output will be a practical, actionable framework providing guidance on messages, approaches, channels, and risk mitigation, supporting UN Women and partners in their communication efforts to promote gender equality and women's rights.
Responsibilities
The consultant will conduct a desk review of relevant research and materials, including UN Women's study on anti-gender discourse. They will participate in stakeholder consultations to gather insights and define communication objectives. Key tasks include identifying and segmenting priority audiences, developing strategic narratives, key messages, and counter-messages, and recommending communication approaches, messengers, and channels. The consultant will also assess communication risks and potential backlash, developing mitigation measures. Proposed narratives and messages will be tested with audiences for refinement. The final deliverables include a comprehensive Strategic Communications Framework and a campaign concept, outlining objectives, target audiences, messaging, formats, channels, and potential messengers, with a visual concept and sample executions.
Work Experience
A minimum of five years of relevant professional experience in strategic communications, public communication, advocacy, media, or campaign development is required (seven years with a Bachelor's degree). Demonstrated experience in developing communication strategies, narratives, or campaigns is essential. Experience related to gender equality, women's rights, human rights, or civil society issues is a strong asset, as is experience working with civil society organizations, media, development partners, or international organizations.
Skills
Strategic Communications, Public Communication, Advocacy, Media, Campaign Development, Gender Equality, Women's Rights, Human Rights, Civil Society Issues, Partnership Building, Research, Analysis, Writing, Organization.