Graphic Designer (for service providers)
Organizational Context
The International Trade Centre (ITC) supports SMEs in developing countries to enhance competitiveness and promote digital trade. This role is within the ITC's "Empowering youth through digital technologies" project in Sierra Leone, focusing on boosting youth employment and entrepreneurship by strengthening SME competitiveness and digital economy support systems.
Job Purpose
The Graphic Designer Consultant will develop branding and promotional materials for a portfolio of 8 Micro, Small, and Medium Enterprises (MSMEs) in Sierra Leone. This role supports the ITC's project to enhance MSME market positioning, product/service presentation, and visibility across offline and digital channels. The consultant will ensure visually coherent and professional branding assets are created, aligned with each SME's identity and business objectives, suitable for both digital and print use, and delivered with editable source files.
Responsibilities
The Graphic Designer Consultant will participate in briefing sessions with MSMEs and consultants, review branding briefs, and understand each enterprise's objectives. Key duties include developing branding packages for 8 MSMEs, encompassing logo design, short branding guidelines, brochures, and social media templates. The consultant will produce visually coherent materials, ensure suitability for digital and print, manage up to three rounds of revisions per SME, and deliver editable source files and final production-ready files. They will also ensure consistency across all assets, incorporate feedback, finalize deliverables, and prepare a summary report, adhering to ITC's communication and visibility guidelines.
Work Experience
A minimum of 5 years of relevant experience in graphic design and branding is required. Experience developing visual identities and marketing materials for SMEs, working with diverse business sectors, and using professional design software (e.g., Adobe Creative Suite, Canva Pro) is essential. Experience with entrepreneurship development programmes is desirable.
Skills
Strong graphic design and visual communication skills. Understanding of branding principles. Ability to translate business needs into visual concepts. Strong attention to detail. Ability to manage multiple assignments. Good communication and collaboration skills. Proficiency in professional design software (Adobe Creative Suite, Canva Pro or equivalent).