Graphic Designer
Organizational Context
The International Trade Centre (ITC) supports SMEs in developing countries to enhance competitiveness and strengthen business ecosystems. This role is part of the "Empowering youth through digital technologies" project in Sierra Leone, aiming to boost youth employment and entrepreneurship by improving digital skills and SME competitiveness.
Job Purpose
The Graphic Designer Consultant will develop branding and promotional materials for 12-15 Micro, Small, and Medium-sized Enterprises (MSMEs) in Sierra Leone. This initiative aims to strengthen their market positioning, improve product/service presentation, and enhance visibility across offline and digital channels. The consultant will work under the supervision of the E-commerce Programme Officer, contributing to the project's goal of boosting youth employment and entrepreneurship within the digital economy.
Responsibilities
The Graphic Designer Consultant will review MSME briefs, understand their products, services, and branding objectives, and coordinate with project teams. Key duties include developing branding packages for 12-15 MSMEs, encompassing logo design, mini branding guidelines, business cards (digital and print), thank-you cards, product/packaging branding elements, and editable social media templates. The consultant will ensure materials are visually coherent, professional, suitable for digital use and printing, and incorporate feedback through revisions. Final deliverables include editable source files and production-ready files, organized per MSME, along with a summary report.
Work Experience
A minimum of 5 years of relevant graphic design and branding experience is required. Experience developing visual identities and marketing materials for SMEs, working with diverse business sectors, and using professional design software (Adobe Creative Suite, Canva Pro) is essential. Experience with entrepreneurship development programmes is desirable. A client portfolio is mandatory.
Skills
Graphic design, brand development, visual identity creation, marketing material design, logo design, social media template creation, proficiency in Adobe Creative Suite and Canva Pro, client communication, understanding of MSME needs, digital and print material production.