Graphic Designer (for service providers)
Organizational Context
The International Trade Centre (ITC) supports SMEs in developing countries by enhancing competitiveness and promoting digital trade. This role is part of the "Empowering youth through digital technologies" project in Sierra Leone, aiming to boost youth employment and entrepreneurship. The Graphic Designer Consultant will provide branding and communication support to selected Micro, Small, and Medium Enterprises (MSMEs).
Job Purpose
The Graphic Designer Consultant will develop comprehensive branding and promotional materials for a portfolio of 8 MSMEs in Sierra Leone. This role is crucial for strengthening the market positioning, improving product/service presentation, and enhancing the visibility of these enterprises across offline and digital channels. The consultant will ensure all developed materials are visually coherent, professional, and aligned with each SME's identity and business objectives, ultimately contributing to the project's goal of boosting youth employment and entrepreneurship through digital technologies.
Responsibilities
The Graphic Designer Consultant will review and analyze branding briefs for assigned MSMEs, ensuring a clear understanding of their products, services, target market, and objectives. Key responsibilities include developing branding packages for 8 MSMEs, encompassing logo design, short branding guidelines, brochures suitable for digital and print, and editable social media templates. The consultant will produce visually coherent and professional materials, manage up to three rounds of revisions per SME, and deliver editable source files and final production-ready files. Coordination with the project team and relevant consultants is essential for consistency and alignment. The role also involves ensuring compliance with ITC's communication and visibility guidelines and preparing a summary report of work completed.
Work Experience
A minimum of 5 years of relevant experience in graphic design and branding is required. Experience in developing visual identities and marketing materials for SMEs, working with businesses from diverse sectors, and utilizing professional design software (Adobe Creative Suite, Canva Pro, or equivalent) is essential. Experience with entrepreneurship development programmes is desirable.
Skills
Graphic design, Branding, Visual identity development, Marketing material creation, Logo design, Brochure design, Social media template design, Adobe Creative Suite, Canva Pro, Client coordination, Project alignment, Communication, Understanding of SME needs.