Campaign Coordinator

Organizational Context

The World Food Programme (WFP) is the world's largest humanitarian organization, dedicated to saving lives and building peace through food assistance. In 2025, WFP supported over 100 million people. To achieve Zero Hunger, the Private Partnerships Division focuses on individual fundraising, aiming for USD 1.4 billion by 2030 through a global, digital-first strategy reaching supporters in over 180 countries.

Job Purpose

The Campaign Coordinator will support the Individual Giving Global Supporter Acquisition Team by managing the creative production and technical setup of digital fundraising assets. This role is crucial for the flawless execution of fundraising campaigns across various digital platforms. Responsibilities include assisting with content creation, coordinating video production, setting up donation pages and ad campaigns on platforms like Meta and TikTok, and building landing pages. The coordinator will also perform data quality checks, troubleshoot issues, and support seasonal campaign development. The ultimate goal is to ensure campaign clearance and launch processes run smoothly, setups are executed flawlessly, and effective support is provided to the acquisition team, contributing to WFP's ambitious fundraising targets.

Responsibilities

The Campaign Coordinator role at the World Food Programme (WFP) involves supporting the execution of digital fundraising campaigns. Key responsibilities include assisting in the creation of various digital campaign assets, such as videos and donation pages, by identifying compelling content from field missions and working with video editors. The role also entails setting up acquisition campaigns across platforms like Meta and TikTok, ensuring accurate donation page configurations, and building landing pages for search campaigns. Additionally, the coordinator will support campaign managers by proofreading, testing campaign elements, and performing daily data quality checks. They will also contribute to seasonal campaign development, assist in drafting creative reviews and performance reports, and conduct troubleshooting for keywords. The ultimate goal is to ensure smooth campaign clearance and launch processes, flawless campaign setups, and effective support for the acquisition team, contributing to WFP's fundraising efforts to combat hunger globally.

Work Experience

The role requires 1-2 years of professional experience in a relevant area such as digital marketing, creative/media agencies, social media, or fundraising. This experience should include supporting a team and demonstrating skills in areas like social media content concepting, using digital tools, web page editing, project management tools, and ad platforms. Familiarity with digital fundraising is a strong plus.

Skills

Digital Marketing, Creative Asset Production, Campaign Coordination, Social Media Content Creation, Web Page Editing (CMS), Project Management Tools (Asana, Trello), Ad Platforms (Meta, TikTok), Technical Troubleshooting, Data Analysis, Report Generation, Fundraising Support, Cross-functional Collaboration, Remote Work Proficiency, Adaptability, Attention to Detail

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