Crear contenidos digitales para fortalecer la comunicación de UNFPA Colombia
Organizational Context
UNFPA is the United Nations agency for sexual and reproductive health. Its mission is to achieve universal access to sexual and reproductive health, ensure reproductive rights, and reduce maternal mortality. UNFPA Colombia focuses on achieving three transformative results: ending unmet need for family planning, ending preventable maternal deaths, and ending gender-based violence and harmful practices. The agency recognizes innovation as key to achieving these goals, especially for disadvantaged populations, by strengthening innovation capacities, scaling effective innovations, forming partnerships, and fostering an innovation culture.
Job Purpose
This assignment aims to strengthen UNFPA Colombia's communication efforts by creating engaging digital content tailored for young audiences. The goal is to develop formats and narratives that resonate with how youth consume information and interact online. By producing accessible, evidence-based content on sexual and reproductive health, gender-based violence prevention, and population dynamics, this role will expand the reach of crucial information. Ultimately, the assignment contributes to positioning UNFPA Colombia's priorities effectively among its target demographic, ensuring that vital messages about rights and well-being are communicated clearly and impactfully.
Responsibilities
The volunteer will be responsible for creating and adapting digital content for social media and web platforms, including graphic pieces, videos, reels, and campaigns. This involves supporting the development of content calendars and proposing innovative formats and narratives specifically designed for young audiences. A key outcome expected is the production and adaptation of at least 8 pieces of content per month. Additionally, the volunteer will conduct basic monitoring of content reach and engagement, providing insights into performance. This role requires a proactive approach to content creation and a focus on meeting the communication needs of UNFPA Colombia.
Work Experience
Experience or knowledge in digital content creation, graphic design, and video/reel editing for social media is required. Proficiency with design and editing tools, an understanding of digital trends and formats, and creativity are essential. Experience in communication for social transformation, human rights, gender, or youth issues is considered an asset.
Skills
Key skills include digital content creation, graphic design, video editing, and social media content adaptation. Proficiency in relevant design and editing software is necessary. The volunteer should possess a strong understanding of current digital trends and formats, creativity in developing narratives, and the ability to target content towards young audiences. Experience in communication related to social transformation, human rights, gender, or youth is desirable.