Social Media Content Creation for Youth Platform
Organizational Context
Young People We Care (YPWC) is a youth-led organization headquartered in Ghana, with satellite offices in the UK and Canada. Founded in 2005, YPWC educates and informs youth on global issues, inspires action, and encourages participation. Its vision is to provide a 'youthful voice' in global policy formulation and development, addressing challenges faced by young people worldwide through participatory learning and platforms for decision-making.
Job Purpose
YPWC seeks online volunteers to create engaging social media content to enhance its visibility and reach. This role is crucial for connecting with young people on issues ranging from education to employment and health, contributing to SDGs 2, 4, 5, and 8. Volunteers will gain insights into youth development and learn best practices from outgoing volunteers. The assignment is designed for individuals ready to start in September 2026, ensuring a smooth transition and knowledge transfer within the organization's online engagement efforts.
Responsibilities
The role involves creating social media content to promote YPWC's visibility and profile. Key duties include developing social media posts and generating content for various platforms such as Meta (Facebook, Instagram), LinkedIn, Bluesky, and X. Online volunteers are expected to produce a minimum of eight social media posts per platform daily. This task-based assignment requires a commitment of 11-15 hours per week for a duration of 12 weeks, starting in the first week of September.
Work Experience
Experience in social media engagement is required. Desirable experience includes knowledge of online marketing tools and channels, strong writing and editing skills, and experience designing outreach/marketing tools. Proficiency with tools like Canva, short video creation, and WordPress is advantageous. A strong interest in youth development is essential.
Skills
Key skills include social media engagement, online marketing knowledge, excellent communication, strong writing and editing abilities, and experience in designing outreach/marketing tools. Proficiency in tools such as Canva, short video creation, and WordPress is beneficial. A genuine interest in youth development and a commitment to promoting human rights and individual dignity are also important.