Digital Communication Expert

Organizational Context

UNICEF, the United Nations Children's Fund, operates in the Democratic Republic of the Congo to promote and protect children's and women's rights. This role supports UNICEF's communication and advocacy efforts by enhancing digital outreach and engagement. The operating environment in Kinshasa requires adaptability and resourcefulness, with potential logistical and infrastructural challenges.

Job Purpose

The Digital Communication Expert will provide professional support to UNICEF's communication specialist in delivering effective digital outreach. The primary objective is to raise awareness, understanding, support, and respect for children's and women's rights through strategic digital engagement. The incumbent will manage social media content, monitor performance, and contribute to designing and implementing digital communication campaigns and online media plans targeting diverse stakeholders, ultimately strengthening UNICEF's online presence and advocacy goals.

Responsibilities

Develop and implement a digital communication strategy aligned with UNICEF's priorities. Monitor media trends and advise on digital responses. Analyze social media presence and produce performance reports. Lead web content development for advocacy campaigns. Manage digital media platforms and enhance online community engagement, ensuring content aligns with UNICEF's voice and messaging. Coordinate social media communication and build relationships with partners and influencers. Collaborate with various UNICEF teams to create compelling content for campaigns and initiatives. Provide technical support and training to colleagues on digital communication, especially during emergencies. Contribute to developing digital communication guidelines and standards.

Work Experience

A minimum of ten years of professional experience in digital communication and social media management is required. This includes strong skills in content creation, digital analytics, and campaign management. Advanced digital storytelling abilities with excellent writing and editing skills in French and English are essential. Knowledge of international development, humanitarian issues, and children's rights, along with experience in developing countries or emergency contexts, is also necessary.

Skills

Professionalism, integrity, teamwork, respect for diversity, commitment to continuous learning, planning and organizing, and strong communication skills are essential. The role requires adaptability, flexibility, and the ability to work independently and under pressure. A genuine commitment to the principles of voluntary engagement and UNICEF's mission and vision is also crucial. Expertise in project management, programme development, and strategy is desirable.

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