Creación de Parrilla de Contenido para Instagram y LinkedIn

Organizational Context

The United Nations Volunteers (UNV) programme contributes to peace and development globally through volunteerism. In Mexico, UNV promotes volunteerism to achieve the Sustainable Development Goals (SDGs). The communications team manages UNV Mexico's Instagram and LinkedIn accounts, crucial for showcasing volunteer work, disseminating calls for volunteers, sharing impact data, and positioning the organization. This role supports the strategic planning of these key communication platforms.

Job Purpose

This online volunteer assignment aims to strengthen the strategic planning and content organization for UNV Mexico's Instagram and LinkedIn platforms. The volunteer will collaborate with the communications team to develop a content strategy that aligns with the organization's graphic identity, tone of voice, and communication priorities. The goal is to ensure content is relevant to target audiences and effectively promotes UNV's mission and the impact of volunteerism in achieving the SDGs. This role is vital for enhancing UNV Mexico's online presence and engagement.

Responsibilities

The online volunteer will support the UNV Mexico communications team by: - Defining key content pillars for Instagram and LinkedIn, such as volunteer stories, data insights, calls for volunteers, and practical tips. - Developing a content calendar/schedule that includes publication dates, content pillars, format suggestions, draft copy or text ideas, and visual reference proposals. This will ensure a consistent and engaging flow of information across both social media platforms, tailored to their specific audiences and aligned with UNV's communication objectives.

Work Experience

At least two years of relevant experience is required, including demonstrated knowledge of Instagram and LinkedIn trends and best practices. Experience with content planning tools and strong, clear writing skills with the ability to synthesize information are also necessary. Familiarity with volunteerism, sustainable development, and SDGs is desirable.

Skills

Key skills include expertise in social media trends and best practices for Instagram and LinkedIn, proficiency in content planning tools, clear and concise writing, and the ability to synthesize information effectively. A sensitivity towards volunteerism, sustainable development, and the SDGs is also valued.

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