Website Review, Social Media Enhancement, and Digital Visibility

Organizational Context

Progressive Volunteers (PV) is a Kenyan community-based organization established in 2007, dedicated to supporting vulnerable youth in high-risk environments. PV promotes resilience and self-reliance through structured programs and community engagement. In partnership with the Educate and Empower Organization (EEO), PV implements the 'Educate a Girl - Change a Life Kenya Initiative,' focusing on education, empowerment, and advocacy for vulnerable children and youth, particularly girls, to foster personal growth and positive community change.

Job Purpose

This role supports the Educate and Empower Organization's priority to strengthen its digital presence. The volunteer will conduct a comprehensive review of the organization's website and social media platforms to enhance online visibility and engagement. Key contributions include assessing digital channel effectiveness, identifying areas for improvement, and recommending practical strategies for online communications. By improving the digital footprint, the volunteer will help increase awareness of educational opportunities, strengthen stakeholder engagement, attract new supporters and partners, and ultimately expand the impact of the 'Educate a Girl - Change a Life Kenya Initiative'.

Responsibilities

The volunteer will conduct a thorough review of the organization's website, providing recommendations for content, structure, user experience, and accessibility. They will assess social media platforms to enhance branding, messaging, and audience engagement, and review communication materials for improved storytelling and reach. Responsibilities include developing strategies to increase social media engagement and online community participation, and supporting the creation of engaging digital content such as posts, graphics, and videos. The role also involves identifying opportunities to improve SEO and website traffic, recommending tools and best practices for social media management and performance measurement, and assisting in developing a social media visibility and content plan. Finally, the volunteer will support the promotion of campaigns and events and prepare a report with findings and recommendations.

Work Experience

Experience is required in communications, digital marketing, social media management, public relations, web design, or branding. A strong understanding of social media platforms, audience engagement, and digital communication strategies is necessary. Experience in creating digital content (graphics, videos, blogs, newsletters, campaigns) is also required. Knowledge of website usability, SEO, content management systems, or digital analytics is advantageous.

Skills

Key skills include digital marketing, social media management, content creation (graphics, videos, blogs), web design, branding, and digital strategy. Strong written and verbal communication, audience engagement, and understanding of digital communication strategies are essential. The volunteer should possess creativity, initiative, attention to detail, and the ability to work independently and collaboratively remotely. A passion for education, youth empowerment, and community development is highly desirable.

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