Social Media and Campaign Management for the National Youth Summit

Organizational Context

The National Youth Council of Malawi (NYCOM) is a statutory body dedicated to coordinating and promoting youth development initiatives across Malawi. It empowers young people through opportunities in participation, innovation, entrepreneurship, leadership, and skills development. NYCOM collaborates with government, development partners, and civil society to enhance youth welfare and ensure their active involvement in national development. Its mission is to foster productive, responsible, and transformative citizens for Malawi's sustainable development.

Job Purpose

This role supports the 2026 National Youth Summit, a key platform for investment and partnership aimed at boosting youth employment and innovation in Malawi, aligning with the Malawi 2063 vision. The objective is to create and maintain a professional, cohesive brand identity through high-quality visual materials for online and offline publicity campaigns. The generated content will be utilized across NYCOM's digital channels, partner communications, and during the summit itself to maximize visibility and impact, ensuring effective outreach and engagement with a global audience, particularly millennials.

Responsibilities

The volunteer will manage a designated social media platform (Facebook, Twitter, Instagram, LinkedIn, or TikTok) to enhance NYCOM's outreach and engagement. Key duties include developing and executing a content calendar in collaboration with the Media and Publicity Committee. This involves creating and posting engaging content such as calls for participation, promotional campaigns (speaker reveals, partner spotlights, testimonials), and behind-the-scenes updates. The role also requires managing the summit's official hashtag, monitoring online conversations, collaborating with other volunteers for consistent messaging, and providing weekly reports on engagement metrics. Each volunteer is expected to produce 3-5 posts weekly, utilizing provided information and raw materials.

Work Experience

Proven experience as a social media manager or digital content creator is required. Experience in planning and analyzing online campaigns is essential. The ability to create attractive, engaging content for various social media channels and collaborate effectively in a remote team is also necessary. A passion for youth development, economic empowerment, and social impact is considered a strong asset.

Skills

Key skills include social media management, digital content creation, creative content development, online campaign planning and analysis, and excellent communication. The ability to work collaboratively in a remote team is crucial. Proficiency in English (fluent) is required. A passion for youth development and social impact is highly desirable.

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