Digital Communication Officer - Social Media Content Creator

Organizational Context

UNICEF operates in challenging environments globally to protect children's rights, focusing on survival, development, protection, and participation. In the East Asia and Pacific Region, UNICEF collaborates with governments and partners across 36 countries to strengthen social, justice, and health systems. This role is within the Regional Communication and Advocacy team, which shapes narratives, safeguards the UNICEF brand, and advocates for children's causes through public communication and technical assistance.

Job Purpose

This assignment supports UNICEF Asia Pacific’s Communication and Advocacy team by managing and enhancing the organization's digital presence. The incumbent will be responsible for showcasing the needs and voices of children in the region and highlighting UNICEF's work through social media and the corporate website. This involves implementing an integrated digital communication strategy, managing platforms like Facebook, X, and YouTube, and creating engaging content. The role aims to strengthen advocacy, partnerships, and brand affinity across the region by effectively communicating UNICEF's mission and impact to diverse audiences.

Responsibilities

The Digital Communication Officer will manage UNICEF APRO's social media channels (Facebook, X, YouTube) by developing weekly content plans, drafting, scheduling, and monitoring posts, and engaging with online communities. This includes social media listening to track conversations, manage risks, and identify opportunities. A significant part of the role (50%) involves content production for web and social media, supporting the development of a regional content strategy. This includes conceptualizing and creating engaging content (video, visuals, captions, infographics) in collaboration with specialists, targeting various audiences. The role also involves running capacity-building sessions on content creation, staying updated on digital trends, supporting donor visibility, developing relationships with digital influencers, and maintaining the digital assets library.

Work Experience

A minimum of three years of relevant experience is required. This includes a proven track record in creating compelling digital content for diverse audiences, with experience in video production, graphic design, copywriting, marketing, and monitoring. Proficiency in English writing and editing, familiarity with digital communication trends, and experience with analytics tools are essential. Knowledge of global affairs and human rights issues, particularly concerning children, is also important.

Skills

Key competencies include professionalism, integrity, teamwork, and respect for diversity. The role requires strong planning and organizing skills, with the ability to manage workload effectively and work under pressure. Excellent communication skills, both written and verbal, are crucial for reporting, presentations, and interacting with diverse stakeholders. Adaptability and a genuine commitment to UNICEF's mission and UN Core Values are also essential.

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