Manage and Optimize Google Ad Grant Campaigns

Organizational Context

The 21st Century African Youth Movement (AYM) is a non-profit organization focused on creating employment and economic opportunities for African youth through initiatives in entrepreneurship, agriculture, education, technology, healthcare, ecotourism, and community development. Recognizing the challenge of youth unemployment, AYM leverages digital platforms to recruit volunteers, attract donors, and promote its programs. The organization has secured Google Ad Grants and seeks to maximize this resource to enhance its online presence and reach a wider audience.

Job Purpose

This role aims to significantly expand the online visibility of the 21st Century African Youth Movement (AYM) and increase support for its programs that foster employment and economic opportunities for African youth. The volunteer will utilize Google Ad Grants and digital advertising strategies to connect AYM with individuals and organizations interested in supporting youth development, entrepreneurship, economic empowerment, education, agriculture, and community-based initiatives across Africa. The primary goal is to drive traffic to AYM's platforms, attract volunteers, engage donors, and raise public awareness, ultimately contributing to the organization's mission of creating sustainable employment and economic growth for young people.

Responsibilities

The volunteer will be responsible for reviewing and assessing AYM's Google Ad Grants account, evaluating current campaign structures, and identifying areas for improvement. Key duties include developing and optimizing Google Ad Grant campaigns aligned with AYM's strategic priorities, such as volunteer recruitment, fundraising, and public awareness initiatives. This involves creating effective campaign structures, ad groups, and keyword strategies, conducting keyword research, and improving campaign performance through optimization techniques like ad testing and audience targeting. The role also requires ensuring compliance with Google Ad Grants policies, implementing or recommending conversion tracking improvements, monitoring campaign performance, and preparing regular reports with actionable recommendations. Collaboration with other digital volunteers, including those focused on website, content, fundraising, and analytics, is essential to support AYM's overall digital growth strategy.

Work Experience

Demonstrated experience managing Google Ads campaigns is required. Experience with Google Ad Grants for non-profit organizations is strongly preferred. Experience in keyword research, campaign structure development, ad group management, and performance analysis is essential. Familiarity with Google Analytics, Google Tag Manager, and WordPress websites is advantageous.

Skills

Advanced skills in Google Ads, Google Ad Grants, Keyword Research, and Campaign Optimization are required. Intermediate to advanced skills in Conversion Tracking and Digital Marketing Strategy are necessary. Intermediate skills in Google Analytics and Performance Reporting are also expected. Strong analytical and problem-solving abilities, along with good written communication skills in English, are crucial for success in this role.

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