Social Media Content Creation support

Organizational Context

The United Nations World Food Programme (WFP) has been active in Armenia since 1994, focusing on food security, nutrition, and rural livelihoods. Current activities encompass food systems, school meals, social protection, and disaster risk reduction. The upcoming Country Strategic Plan (2026-2030) emphasizes transitioning WFP's expertise and tools to the government, particularly in emergency preparedness and response capacity building.

Job Purpose

This role supports the WFP Armenia Programme Unit and Partnership Team by creating engaging social media content. The objective is to increase WFP's visibility, reach, and follower base across platforms like Facebook, Instagram, and LinkedIn. The volunteer will produce infographics and short videos on food security, nutrition, and school meals, research relevant content, and assist in engaging online influencers. The goal is to amplify WFP's messaging and ensure brand consistency in all communications, contributing to the overall strategic communication objectives.

Responsibilities

The Social Media Content Creator will support the WFP Armenia Programme Unit and Partnership Team in developing and producing multimedia content for social media platforms (Facebook, Instagram, LinkedIn). Key duties include creating a minimum of 20 infographics on food security, healthy eating, nutrition, and school meals, as well as producing four short videos using provided WFP materials. The role involves researching relevant content, pitching ideas to the Communications Team, assisting in influencer engagement, ensuring brand consistency in visuals and messages, and amending content based on feedback. Recommendations for social media content for the next three months are also required.

Work Experience

While specific years of experience are not detailed, the role requires a high school diploma and fluency in English. The focus is on content creation skills for social media platforms, including the ability to produce infographics and short videos, and to research and pitch relevant content.

Skills

Proficiency in creating social media content, including infographics and short videos. Strong research skills related to food security, nutrition, and agriculture. Ability to ensure brand consistency and amend content based on feedback. Fluency in English is essential. Experience with social media platforms (Facebook, Instagram, LinkedIn) and engaging with online influencers is desirable.

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