Digital Communications & Social Media Management Support

Organizational Context

Women for Positive Actions (WOPA) is dedicated to inspiring, equipping, and empowering women and girls in Liberia to overcome hardships and drive community change. The organization focuses on effecting positive change through collaboration, service projects, mentorship, and advocacy, aiming to reduce poverty and enable women and girls to realize their societal impact and improve their lives.

Job Purpose

This role supports WOPA's mission by managing its social media presence across various platforms. The volunteer will develop and schedule engaging content, create compelling captions and storytelling posts, and design visually appealing graphics to highlight WOPA's programs and impact. Key contributions include monitoring social media performance, suggesting strategies for increased visibility and audience interaction, and supporting content planning for campaigns related to gender equality and community development. The aim is to enhance WOPA's online communication and outreach efforts.

Responsibilities

The Online Volunteer will develop and schedule engaging, relevant, and timely content for WOPA’s social media platforms, ensuring alignment with the organization’s mission and communication strategy. Responsibilities include creating clear and compelling captions, storytelling posts, and awareness content that effectively showcase WOPA’s programs, impact, and community engagement. The volunteer will design simple, visually appealing graphics using tools like Canva, maintaining brand consistency. Additionally, they will monitor social media performance metrics (engagement, reach, impressions) and propose practical strategies to improve visibility and audience interaction. Support will also be provided for content planning, including generating ideas for campaigns and thematic posts related to gender equality and community development.

Work Experience

Proven experience in managing social media accounts for organizations, brands, or initiatives is required. Candidates should possess strong content creation skills, including writing engaging captions and developing audience-centered messaging. Proficiency in basic graphic design tools like Canva is necessary. Familiarity with major social media platforms and their engagement strategies is also expected.

Skills

Key skills include social media management, content creation (writing engaging captions, storytelling), basic graphic design (Canva), understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter/X) and analytics, ability to translate complex topics into clear digital content, attention to detail, time management, and a commitment to gender equality and community empowerment.

Explore related opportunities