Brand Email Outreach campaign development for timbuktoo program

Organizational Context

The timbuktoo Africa Innovation Foundation, anchored in UNDP's Regional Bureau for Africa, aims to foster African innovation by supporting founders to start, grow, and scale. It targets 100,000 startups and 1,000 scaled companies, seeking to mobilize USD 1 billion. The Foundation operates across diverse programs like AI for development and climate innovation, utilizing a network of Innovation Hubs and University Innovation Pods. As it expands, it seeks brand partnerships to enhance its reach and impact across the continent.

Job Purpose

This role supports the timbuktoo Africa Innovation Foundation's brand partnership strategy by developing and executing an email outreach campaign. The Online Volunteer will identify and engage with potential brand partners from the private and public sectors to establish collaborations. The primary objective is to facilitate the conclusion of two brand partnerships per month per role. This involves analyzing target audiences, crafting compelling messages, and coordinating outreach efforts. The assignment offers a valuable opportunity to contribute to the Foundation's growth and gain practical experience in campaign development and partnership building within the international development sector.

Responsibilities

The Online Volunteer will collaborate with the brand outreach and communications team to develop and implement a social media campaign. Key responsibilities include defining the campaign's target audience, goals, and desired outcomes. This involves analyzing the target audience to create detailed profiles and crafting specific messages tailored for effective communication. The volunteer will also determine the most suitable communication channels and tools. Furthermore, they will develop a comprehensive implementation plan for the campaign. The role requires proactive engagement, including participating in calls via Skype/Zoom/Microsoft Teams for coordination and discussion, and utilizing provided materials to develop the campaign effectively.

Work Experience

Previous experience in campaign or strategy development is required. Candidates should possess excellent communication and writing/editing skills. A strong understanding of online marketing tools and channels is highly desirable, as is prior experience in designing outreach or marketing tools. This experience will be crucial for effectively contributing to the campaign development and execution.

Skills

Excellent communication and writing/editing skills are essential. Proficiency in online marketing tools and channels is highly desirable. Experience in campaign or strategy development is required. The ability to analyze target audiences, develop audience profiles, and craft targeted messages is crucial. Familiarity with designing outreach/marketing tools is also beneficial. Strong collaboration and coordination skills are needed for effective teamwork.

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