Creación, gestión y crecimiento de TikTok y producción audiovisual

Organizational Context

UN Women, as a leader in gender equality within the UN, works to close the gender gap and build an egalitarian world. The Mexico office focuses on a digital strategy to promote gender equality and women's rights, aligning with its global plan. TikTok is a key platform for engaging young audiences with impactful content, and this role aims to enhance UN Women's presence and audiovisual production quality on this platform.

Job Purpose

This assignment supports UN Women Mexico's digital strategy by enhancing its presence on TikTok and improving audiovisual content. The volunteer will contribute to generating innovative content aligned with programmatic and communication priorities, aiming to increase digital reach and impact. The role focuses on creative technical support for the digital strategy, specifically managing and growing the TikTok account and producing engaging audiovisual materials. The objective is to strengthen the office's digital engagement with young audiences through dynamic and accessible content, ensuring consistency and quality in all visual outputs.

Responsibilities

Provide technical and creative support for UN Women Mexico's digital strategy, focusing on managing, growing, and positioning the TikTok account, alongside producing audiovisual content (video, design, editing). Contribute to generating innovative content aligned with office priorities to enhance digital reach and impact. Specific tasks include producing and editing short videos, reels, and basic animations; proposing creative ideas and trends for organic account growth; monitoring key metrics (reach, engagement, follower growth) and preparing performance reports; coordinating with the communications team for narrative and visual consistency; and assisting with audiovisual coverage of events. Expected results include consistent content publication, sustained metric growth, timely delivery of quality audiovisual products, monthly performance analysis reports, and incorporation of innovative trends.

Work Experience

Required experience includes digital content creation, audiovisual production and editing, and social media management with an emphasis on TikTok. Strategic communication for development or social change is desirable. The volunteer must have their own equipment for basic content editing and production and stable internet connectivity.

Skills

Proficiency in creating content for social media, particularly TikTok. Experience with video editing tools (e.g., CapCut, Premiere, After Effects). Basic graphic design knowledge. Understanding of digital trends and narratives for young audiences. Ability to synthesize information and adapt messages for short formats. Creativity, proactivity, attention to detail, teamwork, and ability to meet deadlines are essential. Fluency in Spanish is required, and English is desirable.

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