Advanced Digital Advocacy for Innovation, Learning, and Empowerment Support

Organizational Context

Action Lab for Development, established in Alberta, Canada, is dedicated to advancing education, food security, and advocacy. With UN Economic and Social Council consultative status, it empowers entrepreneurs and newcomers, promoting creative economies and aligning with Sustainable Development Goals. The organization focuses on providing resources, networking, and training to foster growth and development, particularly for individuals facing integration challenges. They aim to build digital platforms for community knowledge and support local ingenuity.

Job Purpose

This role supports Action Lab for Development Association's 12-week Online Visibility Campaign, aimed at expanding its digital presence and highlighting its work in innovation, skills development, and economic empowerment. The volunteer will collaborate with the Communications Team to amplify posts, share content within their networks, and engage wider audiences, including youth, educators, and grassroots changemakers. A key focus will be promoting the MoralityCode application, which bridges ethical innovation with technological precision, demonstrating technology's potential for positive social impact, community health, and human rights.

Responsibilities

Online volunteers will actively engage with Action Lab's social media by sharing, liking, commenting, and tagging posts. They are expected to share at least three posts weekly on their personal social media accounts (Facebook, TikTok, WhatsApp, YouTube, Instagram, LinkedIn, Twitter/X), using provided captions or adapting them for their audience. Volunteers will include clear calls-to-action to encourage engagement and downloads of the MoralityCode app. Posting content in relevant online groups and translating/localizing content where possible are also key duties. A short activity report will be submitted at the campaign's conclusion. Volunteers will join a WhatsApp group for coordination and receive a starter kit with instructions and content.

Work Experience

While no specific years of experience are mandated, candidates should possess skills in advanced digital communication and social media management, content creation and curation, online outreach and networking, team collaboration in virtual settings, creativity, innovation, and a strong understanding of values and ethics in communication.

Skills

Key skills include advanced digital communication and social media engagement, content creation and curation, online outreach and networking, effective team collaboration in virtual environments, creativity and innovation, and a commitment to ethical communication practices. Fluency in English is desirable. The ability to translate or localize content is also a plus.

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