Direct Response Television (DRTV) Consultant, PFP, PSFP, Individual Giving Team, Remote/ reporting to ROME duty station, 11 Months #595504
Organizational Context
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built, offering diverse opportunities for professional and personal development.
Job Purpose
The Direct Response Television (DRTV) Consultant will support markets in the implementation of DRTV as an acquisition channel. This involves ensuring fundamental elements are correctly implemented before campaign launch to facilitate successful testing, accurate analysis, and high-quality rollout. The consultant will assist markets in understanding target audiences, gathering insights, defining donor journeys, selecting teams, building capacity, and choosing agencies. Key tasks include TM preparation, integration with digital platforms and analytics reporting, and media planning and reporting. The consultant will collaborate with the Individual Giving Content team to ensure DRTV creatives are on-brand and adhere to UNICEF’s guidelines, ultimately contributing to effective fundraising strategies.
Responsibilities
Support markets on DRTV implementation when required, ensuring the fundamentals are properly implemented before the campaign is launched to allow for a successful test, accurate results analysis, and a high-quality rollout. Assist markets in understanding the target audience, gathering audience insights, defining the donor journey, selecting the team, building capacity, and choosing an agency. Prepare TM, integrate with digital platforms and analytics reporting, and manage media planning and reporting. Collaborate with the Individual Giving Content team to ensure DRTV creatives are on-brand and aligned with UNICEF’s guidelines. Provide guidance on DRTV best practices and troubleshoot implementation challenges. Analyze campaign performance data and provide recommendations for optimization. Develop and deliver training materials for market teams on DRTV strategies and execution. Stay updated on the latest trends and innovations in DRTV and direct marketing. Contribute to the development of DRTV strategies and frameworks for UNICEF markets. Ensure compliance with UNICEF’s brand and fundraising policies.
Work Experience
A minimum of 6 years of relevant professional work experience is required in Direct Response Television (DRTV) in different contexts, direct marketing, and individual giving fundraising. At least 5 years of experience in creating and producing successful DRTV ads and at least 2 years in direct marketing agencies management.
Skills
Direct Response Television (DRTV), Direct marketing, Individual giving fundraising, DRTV ad creation and production, Direct marketing agency management, Digital marketing, Telemarketing management, TV media budget management, Media agency management, Advanced Excel, Power BI, Project management