(NATIONAL AND INTERNATIONAL) Paid Media Performance Marketing Consultant - Digital Fundraising Growth, Manila, Philippines, PFP, 1 year (For Internationals- remote with trip, for Nationals - hybrid)

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

Job Purpose

The Consultant will enable step-change growth in digital fundraising performance by strengthening strategy, decision-making, measurement rigor, and optimization discipline. This role is critical to scaling sustainable digital fundraising growth and will serve as advisor to the internal fundraising teams and external agencies. The Consultant will act as a strategic advisor, technical leader, and quality gatekeeper for all digital paid media fundraising activities, ensuring that paid media investments consistently drive high-quality donor acquisition, with improved retention, and increased donor lifetime value (LTV).

Responsibilities

Serve as a strategic advisor, technical leader, and quality gatekeeper for all digital paid media fundraising activities. Enable step-change growth in digital fundraising performance by strengthening strategy, decision-making, measurement rigor, and optimization discipline. Ensure that paid media investments consistently drive high-quality donor acquisition, with improved retention, and increased donor lifetime value (LTV). Act as advisor to internal fundraising teams and external agencies. Manage end-to-end campaign lifecycle (setup, delivery, optimization, reporting). Manage and optimize multi-channel paid media budgets. Achieve new customer/donor acquisition and income generation targets. Ensure quality assurance, best practice implementation, and campaign compliance. Work with agencies and cross-functional teams, ensuring accountability for results. Apply AI tools to improve campaign performance, efficiency, and scaling. Design and implement structured testing frameworks (A/B and multivariate testing). Translate complex data into clear, actionable insights for decision-making. Challenge agency outputs and validate strategies.

Work Experience

Minimum 5 years of relevant experience in performance marketing, digital growth, or digital fundraising. At least 3 years managing long-term value-driven acquisition or fundraising/subscription programs at scale. Proven experience delivering business performance and revenue growth through paid media campaigns. Hands-on experience in paid social (Meta) and paid search (Google) campaign execution and optimization.

Skills

Meta Ads, Google Ads (Search, Display, YouTube), Campaign performance optimization, Audience segmentation, Creative testing, Data-backed analysis and performance reporting, Google Analytics 4 (GA4), Fundraising and/or performance marketing metrics, A/B and multivariate testing, AI-powered marketing tools, Diagnostic skills, Stakeholder management

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