Communication Officer (Digital Engagement & Marketing Content), NO-2, Temporary Appointment, 364 days, Bangkok, Thailand, #00137360

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

Job Purpose

The Communication Officer (Digital Engagement & Marketing Content) leads the strategic use of digital channels to advance UNICEF Thailand’s communication, fundraising, and advocacy priorities. The role serves as the driver of the office’s digital supporter engagement strategy, ensuring that content, campaigns, and user experiences are optimized for maximum reach, impact, and conversion across web, social, and emerging platforms. The position is accountable for delivering measurable growth in digital engagement, safeguarding UNICEF’s brand and credibility in digital spaces, integrating digital engagement into every aspect of UNICEF’s work, and leading innovation in digital strategy by staying ahead of trends, technologies, and algorithms.

Responsibilities

The Communication Officer (Digital Engagement & Marketing Content) is responsible for leading the strategic use of digital channels to advance UNICEF Thailand’s communication, fundraising, and advocacy priorities. This includes driving the office’s digital supporter engagement strategy, optimizing content, campaigns, and user experiences for maximum reach, impact, and conversion across various platforms. Key accountabilities include achieving measurable growth in digital engagement by expanding and diversifying the online supporter base, increasing interaction quality, and converting engagement into tangible advocacy actions and fundraising outcomes. The role also involves safeguarding UNICEF’s brand and credibility in digital spaces by ensuring compliance with global brand guidelines, proactively managing risks, and protecting the organization’s reputation. Furthermore, the officer must integrate digital engagement into all aspects of UNICEF’s work, from public advocacy and programme visibility to donor stewardship and partner activations, ensuring digital is a core driver of results. Finally, the position requires leading innovation in digital strategy by staying abreast of trends, technologies, and algorithms to continuously refine UNICEF’s digital presence and adopt new approaches.

Work Experience

At least 2 years of relevant work experience in Communication, Broadcast media, Interactive digital media, or any other related fields.

Skills

Marketing Strategy, Data Analytics, Fundraising, Leadership, Team Management, Digital Engagement, Content Creation, Brand Management, Risk Management, Innovation, Strategic Planning, Performance Analysis

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