Content Marketing Intern (AI-focused), Beijing, UNICEF China (For Chinese Nationals Only)

Organizational Context

UNICEF China is a large country office that works with the government and private sector to benefit children globally. To mobilize resources, UNICEF aims to attract supporters through digital channels and e-commerce platforms, requiring trust-building and engaging content for diverse audiences.

Job Purpose

This internship focuses on supporting the Marketing team in the Partnership and Innovation Section by developing and optimizing AI-driven workflows for tailored content creation. The goal is to expand in-house content production capacity and contribute to Inspired Gifts' sales, which are tangible items providing life-saving aid to children and families worldwide. The intern will gain practical experience in AI applications for fundraising content, prompt design, content structuring, and audience-centric digital storytelling, while also learning about UNICEF's fundraising approaches and core values.

Responsibilities

Under the supervision of the Marketing Officer, the intern will support the development and optimization of AI-driven workflows for tailored content creation. This includes assisting in the structuring of existing content into a reusable knowledge base for AI-assisted content creation and long-term scalability. The intern will also help with prompt design, testing, and refinement based on AI-generated outputs to improve content quality and relevance. Additionally, they will support content creation, adaptation, and editing using AI tools, ensuring alignment with audience needs and brand tone. The role involves monitoring content performance, maintaining prompt libraries, capturing best practices, and exploring new AI tools for continuous improvement. The intern will perform other tasks as assigned by the Marketing Team.

Work Experience

Familiarity with AI tools and platforms (e.g., Copilot Studio, Power Automate, Coze, Dify, n8n, ChatGPT), with a basic understanding of how AI models and prompts work. Experience in building AI-driven workflows for content creation is a plus. Demonstrated ability to learn and adapt to new tools and technologies quickly.

Skills

AI Workflow Development, Knowledge Base Development, Prompt Optimization, Content Creation and Adaptation, Monitoring & Reporting, Analytical Skills, Problem-solving Skills, AI Tools and Platforms, Content Performance Data Analysis, Adaptability to New Technologies, Cross-cultural Communication, Digital Marketing

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