Digital Fundraising Content Consultant, PFP, PSFP, Individual Giving, 12 months, Geneva, Switzerland, Private FR & Partnership (PFP), 12 months, (Remote) #594165

Organizational Context

UNICEF operates in over 190 countries and territories, dedicated to saving children's lives, defending their rights, and helping them fulfill their potential from early childhood through adolescence. We are committed, passionate, and proud of our work, viewing the promotion of child rights not just as a job but as a calling. UNICEF offers diverse opportunities for professional and personal development.

Job Purpose

The Digital Fundraising Content Consultant will be instrumental in translating audience insights, fundraising priorities, and performance data into effective content strategies and campaign execution. Working within a multidisciplinary team, including the Virtual Hub Manager, Performance Marketing Specialists, Donor Journey Specialists, and Data Analysts, the consultant will help shape integrated content plans to support donor acquisition, engagement, and retention objectives across multiple markets. This role is crucial for developing and optimizing digital fundraising assets and ensuring a consistent donor experience across various platforms and touchpoints, ultimately contributing to UNICEF's mission of supporting children worldwide.

Responsibilities

Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data. Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs. Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels. Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience. Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, transforming them into compelling fundraising narratives for diverse audiences and markets. Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches. Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth.

Work Experience

A minimum of five (5) years of relevant professional experience in fundraising, marketing, advertising, or communications, with a specific focus on developing content for digital marketing and social media campaigns. Experience in developing content strategy and creative assets for target-based digital fundraising campaigns is required.

Skills

Content strategy development, Digital marketing, Fundraising campaigns, Audience insights analysis, Performance data interpretation, Creative asset development, Donor journey mapping, Cross-functional team collaboration, Content curation, Workshop facilitation, Storytelling, Digital content optimization

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