Junior Media Insights Consultant, Audience and Market Insights, PFP, 12 months, Geneva, Switzerland (Remote)

Organizational Context

UNICEF operates in over 190 countries and territories, dedicated to saving children's lives, defending their rights, and helping them fulfill their potential from early childhood through adolescence. We are committed, passionate, and proud of our work, viewing the promotion of every child's rights not just as a job, but as a calling. UNICEF offers diverse opportunities for professional and personal development.

Job Purpose

This consultancy aims to strengthen the Audience and Market Insights (AMI) unit by integrating specialized media analysis expertise. The Junior Media Insights Consultant will be instrumental in monitoring, tracking, and analyzing media coverage and performance data. This role also involves contributing to comprehensive desk research activities that underpin the team's insight generation. It is designed for an early-career analyst possessing a background in media monitoring, content analysis, or communications research, who can support strategic decision-making through robust media insights and landscape mapping.

Responsibilities

The Junior Media Insights Consultant will support the AMI team by conducting media analysis to inform strategic decisions regarding partnership development and channel prioritization. This includes performing periodic media landscape analyses to map the broader media environment, identifying shifts in topic prominence, emerging narratives, evolving editorial agendas, and coverage trends across various outlets and competitor platforms. Outputs will range from regular analysis of snapshots to in-depth landscape reports for internal distribution to the AMI team, PFP division, and other stakeholders. Additionally, the consultant will assist the AMI team with ad hoc secondary research tasks, such as landscape reviews, competitor scans, and audience background research, contributing to the synthesis and write-up of insight reports. The role also involves maintaining up-to-date insight databases, dashboards, and internal repositories to ensure research materials are easily accessible and systematically organized. Furthermore, the consultant will support end-to-end research activities, including questionnaire design, data synthesis, and the creation of final insight reports for internal distribution.

Work Experience

Minimum of 6 months of professional experience in market research, data analysis, or audience insights (agency or client-side). Familiarity with quantitative and qualitative research methods. Experience with digital and analytics tools (e.g., Brandwatch, Talkwalker, Google Analytics).

Skills

Media analysis, Landscape mapping, Desk research, Data organization, Insight report creation, Quantitative research methods, Qualitative research methods, Digital analytics tools, Brandwatch, Talkwalker, Google Analytics, Excel, PowerPoint, Power BI, Tableau

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