Fund Raising Specialist (Individual Giving), P-3, Fixed Term Position, Bangkok, Thailand, 24 months, #00122602

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. We are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built.

Job Purpose

As the strategic lead for Individual Giving, the Head of Individual Giving serves as a central driver of growth, innovation, and performance within the Private Sector Fundraising and Partnerships (PSFR) team. Anchored in UNICEF Thailand’s ambition to deliver sustained income growth, deepen public engagement, and maximize lifetime donor value, the role provides end-to-end leadership across acquisition, retention, digital, and CRM functions using an audience-first, data-driven approach. The position translates long-term fundraising strategy into integrated, high-performing donor programmes—overseeing the full lifecycle of individual giving initiatives from market insight and investment planning through to execution, optimization, and scale. By aligning fundraising models, donor journeys, and channel strategies with evolving supporter behaviours and UNICEF’s mission for children, the Head of Individual Giving ensures that income streams are resilient, scalable, and impact-focused. Through strong people leadership and cross-functional collaboration with Communications, Advocacy, Programmes, and external partners, the role fosters a high-performing team culture and drives unified delivery against ambitious revenue targets.

Responsibilities

Under the supervision of the Chief, Private Sector Fundraising and Partnerships (PSFR), the incumbent will be responsible for all areas of income generation from the general public, i.e., Individual Giving (IG), including: Lead and drive the overall individual giving strategy, with a focus on growing monthly donors and increasing sustainable income from the general public. Build, guide, and develop the fundraising team by strengthening skills, capabilities, and performance through recruitment, training, and ongoing support. Plan and manage ambitious budgets, forecasts, and action plans, while ensuring clear reporting and alignment with regional and global stakeholders. Strengthen systems and processes that support fundraising delivery, including maximizing the use of donor data and the Salesforce platform. Foster strong collaboration across teams to enhance fundraising opportunities, strengthen the UNICEF brand, and support impactful advocacy and communication efforts. Key roles & responsibilities include: Fundraising Technical Leadership, Team Management, Appoint and Manage Partners and Suppliers, and Fundraising Communications.

Work Experience

A minimum of five (5) years of relevant and progressively responsible professional work experience in managing an individual donor fundraising program with a proven track record in driving income growth. Equivalent direct marketing experience in a commercial context will be considered. Familiarity with various individual fundraising/marketing techniques (e.g., direct mail, face-to-face, telephone, digital) is required. Experience in dealing with suppliers and external agencies is necessary. Previous managerial experience is essential.

Skills

Individual Giving Strategy, Donor Acquisition and Retention, Digital Fundraising, CRM Management (Salesforce), Budget Management and Forecasting, Team Leadership and Development, Partnership Management, Fundraising Communications, Data Analysis, Market Insight, Cross-functional Collaboration, Performance Optimization

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