Fundraising Associate (Digital Paid Media), GS6, Fixed Term, Bogotá, Colombia. Post No. 136472

Organizational Context

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. At UNICEF Colombia, our work plan from 2021-2024 focuses on ensuring children and adolescents enjoy their rights through equitable access to social services, improved learning, and protection from violence.

Job Purpose

The Fundraising Associate (Digital Paid Media) will be instrumental in executing and refining UNICEF’s digital fundraising strategy across paid media channels. Working under the Digital Fundraising Officer's supervision, this role will support the implementation and tracking of digital acquisition campaigns, ensuring they align with UNICEF's overarching fundraising goals. The position requires utilizing data-driven insights to optimize paid media expenditures and cultivating engagement with prospective donors through creative digital methods. By strengthening UNICEF's online fundraising capacity, this role will significantly contribute to the organization's long-term financial stability and enhance its ability to support children in need.

Responsibilities

Support the development and execution of digital fundraising campaigns targeting donor acquisition, cash contributions, email marketing, and lead generation, ensuring alignment with UNICEF's global fundraising objectives. Define key performance indicators (KPIs), establish reporting structures, and meticulously monitor campaign performance, with a specific emphasis on paid social media, programmatic advertising, and display marketing. Assist in the conceptualization and execution of A/B testing for ad creatives, landing pages, and audience segmentation to maximize campaign efficiency and donor conversion rates. Manage and optimize paid media budgets across various platforms, ensuring efficient allocation of resources to achieve fundraising targets. Conduct regular analysis of campaign data to identify trends, insights, and areas for improvement, providing actionable recommendations to the Digital Fundraising Officer. Collaborate with internal teams, including communications and program, to ensure consistent messaging and brand representation in all digital fundraising efforts. Stay abreast of the latest trends and best practices in digital marketing and fundraising, particularly in the paid media landscape, and propose innovative approaches to enhance UNICEF's fundraising efforts. Ensure compliance with all relevant data privacy regulations and UNICEF's ethical guidelines in all fundraising activities.

Work Experience

A minimum of two years of relevant professional experience in digital marketing, with a focus on paid media campaigns (e.g., Google Ads, social media advertising). Experience in fundraising or non-profit sector is an asset.

Skills

Digital Marketing Strategy, Paid Media Management, Campaign Optimization, Data Analysis, Performance Monitoring (KPIs), Budget Management, A/B Testing, Donor Acquisition, Email Marketing, Content Creation, Communication, Project Support

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